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Western Herald: WMU athletics takes new approach to visual identity

Everything College Hockey's 'Pucks in Deep' Podcast discussing Western Michigan rebrand.

For Immediate Release: Congratulations Sylvan Benton, receipient of the 2022 GhostBronco.com Scholarship

Western Herald article - President Montgomery on new visual identity: ‘Well, I’m wearing it’

GhostBronco.com FOIA request on WMU rebrand spending December 2021

WMU faculty may hold a no-confidence vote in the university's leadership, cites rebranding

Western Herald article: WMU has no record of who approved new logo, when students, faculty, staff were consulted

Western Herald article: ‘Circle W’ was not originally intended to be primary athletics logo

Western Herald article where WMU Marketing staff get thrown under the bus regarding rebranding

GhostBronco.com update during WMU Board of Trustees 9/17/21 meeting

Western Michigan’s new football helmet design a gameday secret heading into U-M matchup

Axios Charlotte refers to WMU branding debacle when covering Charlotte’s own rebranding

Press Release: GhostBronco.com Brings Desired Collegiate Apparel to West Michigan and Beyond

Detroit Free Press article on WMU QB, Kaleb Eleby, the upcoming 2021 season and the WMU rebranding

WWMT's Andy Pepper talks with WMU Broncos Head Coach Tim Lester about what the logo on the football helmets could look like for the opening game Sept. 4, 2021.

WMU rebranding upsets Broncos fans

Western Michigan University Criticized for Recent Rebranding Efforts

Western Michigan University faces criticism for $672K logo rebranding

GhostBronco.com statement regarding WWMT coverage of WMU rebranding

Extended interview with Tony Proudfoot about WMU branding change

New Western Michigan University logo ruffles the hair of some Broncos

Jon Blackmore, founder of GhostBronco.com, addresses the WMU Board of Trustees

WMU Athletics & adidas Extend Partnership

Making sense of WMU’s spending priorities

GhostBronco.com interview with Dialed in Detroit FM 101.5, AM 1400

Guidance from Tony Proudfoot on University branding that is not being followed at WMU

WOODTV coverage on WMU rebranding

GhostBronco store announcement. Sign the petition and sign up for our store newsletter