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Everything College Hockey's 'Pucks in Deep' Podcast discussing Western Michigan rebrand.
Coach Lester talks rebrand with The College Sports Connection Podcast
For Immediate Release: Congratulations Sylvan Benton, receipient of the 2022 GhostBronco.com Scholarship
Western Herald article - President Montgomery on new visual identity: ‘Well, I’m wearing it’
GhostBronco.com FOIA request on WMU rebrand spending December 2021
WMU faculty may hold a no-confidence vote in the university's leadership, cites rebranding
Western Herald article: WMU has no record of who approved new logo, when students, faculty, staff were consulted
GhostBronco.com launches Holiday Collection that includes GAME WORN JERSEYS!
Western Herald article: ‘Circle W’ was not originally intended to be primary athletics logo
Western Herald article where WMU Marketing staff get thrown under the bus regarding rebranding
GhostBronco.com update during WMU Board of Trustees 9/17/21 meeting
Western Michigan’s new football helmet design a gameday secret heading into U-M matchup
Axios Charlotte refers to WMU branding debacle when covering Charlotte’s own rebranding
Press Release: GhostBronco.com Brings Desired Collegiate Apparel to West Michigan and Beyond
Detroit Free Press article on WMU QB, Kaleb Eleby, the upcoming 2021 season and the WMU rebranding
WWMT's Andy Pepper talks with WMU Broncos Head Coach Tim Lester about what the logo on the football helmets could look like for the opening game Sept. 4, 2021.
WMU rebranding upsets Broncos fans
Western Michigan University Criticized for Recent Rebranding Efforts
Western Michigan University faces criticism for $672K logo rebranding
GhostBronco.com statement regarding WWMT coverage of WMU rebranding
Extended interview with Tony Proudfoot about WMU branding change
New Western Michigan University logo ruffles the hair of some Broncos
Jon Blackmore, founder of GhostBronco.com, addresses the WMU Board of Trustees
WMU Athletics & adidas Extend Partnership
Making sense of WMU’s spending priorities
GhostBronco.com interview with Dialed in Detroit FM 101.5, AM 1400
Guidance from Tony Proudfoot on University branding that is not being followed at WMU
WOODTV coverage on WMU rebranding
GhostBronco store announcement. Sign the petition and sign up for our store newsletter