Rico's Tacos
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Cannes Lions > From Shelf to Screen: P&G and Albertsons Redefine Retail Media Storytelling
Cannes Lions > From Shelf to Screen: P&G and Albertsons Redefine Retail Media Storytelling
JUNE 22 to JUNE 25
Albertsons Media Collective Unveils Industry-First Branded Entertainment Model, Co-Developed with Procter & Gamble
Albertsons Media Collective Unveils Industry-First Branded Entertainment Model, Co-Developed with Procter & Gamble
Albertsons Media Collective expands its retail media platform to include episodic, scripted branded entertainment built on Albertsons Companies’ shopper insights, co-developed with Procter Gamble; the Minivela drama Rico’s Tacos launches June 23 Albertsons Media Collective , the retail media arm for Albertsons® Companies , Inc. (NYSE:ACI), today opened a new lane for brands inside its retail media network and pioneered a category for the industry: episodic, scripted branded entertainment, co-created with retailer shopper intelligence and distributed across the Albertsons Media Collective platform. Through Albertsons Media Collective, brands can now bring a creative idea to the table and tap combined insights of shopper needs and key missions pairing a brand’s own retail performance insights at Albertsons Cos. with the retailer’s expertise in shopper and category buying patterns to inform the campaign creative. Procter Gamble (PG) is the strategic co-development
WSJ Exclusive: Procter & Gamble Scripted Dramas Are Coming to a Supermarket Near You
WSJ Exclusive: Procter & Gamble Scripted Dramas Are Coming to a Supermarket Near You
Albertsons collaborated with the packaged-goods giant to produce ‘Rico’s Tacos,’ a short-form series designed to help move products.
Minivela: Microdramas that Drive Brand Growth
Minivela: Microdramas that Drive Brand Growth
Watch Rico's Tacos on YouTube
Watch Rico's Tacos on YouTube
Quick Stories. Más Dramas.
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