Mikey.Pendergast
Interested in flavour, culture, consumer psychology, and the rituals behind great experiences.
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BCB Service of Service
Behavioral Survival Circuit
Behavioral Survival Circuit
Your Tastebuds Remember: How Taste is Connected to Memory.-The Scoop
Your Tastebuds Remember: How Taste is Connected to Memory.-The Scoop
Find out the fascinating science behind taste and its relationship with memories.
The Science of Flavor: How Food Creates Memories – Funky Chunky
The Science of Flavor: How Food Creates Memories – Funky Chunky
Flavors have incredible powers when it comes to activating certain moods. That’s why smart business leaders look for opportunities to introduce flavor where they can, creating positive associations when new relationships are being created.
Smell, Body odor represents genetic template for immune system
Smell, Body odor represents genetic template for immune system
Your emotions are directly tied to the smells you experience. Join Rachel as she takes you on a tour of how smell affects the lives of everyone, from finding...
Moral high grounds and cleanliness/predictive smells and reward response
Moral high grounds and cleanliness/predictive smells and reward response
Are scent memories important? Do you think manufacturers of scented products are concerned with memory and emotion when it comes to marketing? You would be s...
Synapses in Olfactory response
Synapses in Olfactory response
Taken from episode 26: https://www.youtube.com/watch?v=YnDnsPDxWMwIn this clip:Dr. Stuart Firestein specializes in the olfactory system ⎯ why and how our br...
Babies sense Smell in the womb
Babies sense Smell in the womb
Priming
Priming
The aim of this study was to explore the use of oral flavor stimuli in an implicit measure of attitudes; the affective priming paradigm. Unpleasant (c…
Danger changes hunger response
Danger changes hunger response
Taste can be imagined
Taste can be imagined
General runthrough of conventions
General runthrough of conventions
Scientists Turn Tastes On and Off by Activating and Silencing Clusters of Brain Cells | Columbia | Zuckerman Institute
Scientists Turn Tastes On and Off by Activating and Silencing Clusters of Brain Cells | Columbia | Zuckerman Institute
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