vit et travaille les fenêtres ouvertes - Lives and works with the windows open

Arzhel Prioul - Mardi Noir | Linktree

The re-appropriation practice of pictographs, peculiar to Arzhel Prioul seems to take part in the defacement of the public or market worlds. The logo, meant to associate the individual with brands and values, becomes the artist’s work. He gets hold of it, takes their owners’ place to give them back to everybody, like a Robin Hood of the picture. He turns them into a real liveable decor instead of the pseudo advertising or institutional designs that bother more the citizen than makes the city more attractive. Pictographs initially never fit in spaces; they are pasted up and virtualize life. Then twisting them is finally including them in a true context in which everyone can be what they are and not the consumer or the bound subject they should be.

INTERVENTIONS

BLSKY

Arzhel Prioul - Mardi Noir

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