@KatherineMunro

Data Scientist. Speaker, author, teacher. Passionate workaholic.

TEXTBOOK OUT NOW! The Handbook of Data Science and AI: Generate Value from Data with Machine Learning and Data Analytics

Social Media

Beyond the Buzzwords, my Substack newsletter

Interviews

Growing Ecommerce – The Retail Growth Podcast: Customer Lifetime Value with data scientist Katherine Munro

Applied AI Podcast: Drive CX and Revenue with NLP in marketing and e-commerce

The Future of Marketing

Webinars and Public Speaking Events

Katherine Munro - Eating Humble Py: From Toy Problem to Real-World Solution in Predicting CLV

Articles, Books and Research Papers

AI in Marketing: the Power of Personalisation (part 1, link to part 2 in article)

Can Artificial Intelligence Solve My Business Problem?

Explaining AI — to comedians?

How Your Digital Personal Assistant Understands What You Want (And Gets it Done)

Google Shopping title optimisation best practices: Does Google follow its own rules?

Designing an AI-based, item-level bidding automation system in Google Shopping

Research Paper with Mercedes-Benz: Towards Situation-Adaptive In-Vehicle Voice Output

“Opportunity Budget”: How to avoid ROAS optimisation pitfalls in Google Shopping

Online Courses

Natural Language Processing With Python (in German)

Machine Learning in Practice: Marketing (in German)

Press Releases

Event Report: Practical Perspectives on Creating Explainable and Trustworthy AI

Women in AI Founded in Upper Austria

New network of women AI experts founded in Upper Austria

Musical Performances

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