Reinard Bryan, also known as “TheSubstance” (born October 14th 1988) is a conscious Jamaican songwriter, performer, and recording artiste. Nominated in 2012 for Best New Artiste at the Clarendon Music Awards, TheSubstance won the coveted award. On October 31st 2015, He released and made public his 10 track EP titled “Spiritual Insomina” displaying his versatilty wearing both the hats as artist and songwriter. A constant work in progress, TheSubstance currently records at Audio Traxx Studio in Old Harbour with Lamar Thompson, producing tracks such as Fools in Love (Pt.1 &2) ft Saine, Steaming, Soaring High ft. TruVice, King For You, and “the banger” Black Skin. TheSubstance has been featured on Reggae King Radio, Vibes Link F.M. New Jersey, Road Block Radio of VP Records, Newstalk 93fm (Lady D), Hot 102 FM (Mr. Williams), Irie magazine, 18 karat Reggae, and Reggaeville. TheSubstance expresses he seeks possible collaboration with Tanya Stephens, Jahmiel, Agent Sasco, Tarrus Riley and Bugle to name a few.
Early life
Hailing from the communities of Raymond District, Cornpiece Settlement, and Hayes Clarendon on the beautiful island of Jamaica, Reinard Bryan was born on October 14th 1988. Life was not without obstacles for the artist growing up after losing his mother at the age of 2. When asked about the loss, he expressed “ I always asked why it had to happen.” Though not having the nurturing and guidance of his mother, Reinard did not allow this childhood tragedy to dictate his future and soon came to the realization that everything does not need to be understood in the moment as life is a journey and the experiences we endure good or bad will present itself one day.
Substance the Artiste
Writing is Substance’s escape and joy, it gave him a voice and an artiste emerged. He transitioned his love of words and essay writing into songwriting. Arming himself with pen and paper helped Reinard to discover Prablem (his previous stage name). He then added the moniker, “TheSubstance'' resulting in “Prablem TheSubstance” but later decided to stick with “TheSubstance.” His songwriting narrative stems from embracing his vulnerability, social commentary, addressing real life social issues, and propaganda head on. He describes his music as deep, soulful and having an uncanny ability to connect on an emotional level with his listeners as his songs are powerful, unapologetic and honest. Though now working with manager and lifelong friend Kmar Henry, Substance still enjoys being completely hands on and enthralled in projects that represent his brand. The artiste vows to maintain “The Substance” in his music and any other aspect of his involvement in the entertainment industry.
Recent Years
Reinard believes that his personal struggles and triumphs resulted in him being the man, artist, and father he is today as he was forced to see life through a different lens after losing his first true love/first child/number 1 fan, Reimarie Keshena Bryan on December 5th, 2019. The artiste took a break to recoup, reset, and is now ready to resume in the name of “letting her know live on through me”.
Contact information
IG: @itzsubstance
Facebook: @itzsubstance
Youtube: @TheSubstance
Audiomack+Spotify: @thesubstance
Bookings Info:
Whatsapp/Call: 876-827-0953/240-468-3423
Email: 343muzik@gmail.com/thesubstance14@gmail.com
