Himalaya’s legacy has always been one of researching nature and using the tools of modern science to develop pharmaceutical-grade herbal medicine products.

Himalaya Wellness Official: TikTok | Linktree

Welcome to Himalaya Wellness

WORDS TO AVOID

Treat / Treats (as in “treat mental fatigue”)
Cure / Cures
Diagnose
Heal / Heals
Natural
Guaranteed
Proven
Remedy
Clean
Pure


SUGGESTED VERBIAGE


supports
Aids in
promotes 


DO's AND DON'TS: MEMORY AND FOCUS

WORDS TO AVOID

Natural (i.e., natural toothpaste, natural ingredients)
Naturally (i.e., whitens teeth naturally) 
Nature (i.e., ingredients from nature) 
Clean Ingredients/Clean Toothpaste
Plant-based
Healthy
Organic
Harmful
Toxic
Drug Specific Claims:
Cavities
Gingivitis/gum disease 
Sensitivity
Remineralize/remineralization
Oral pain relief 
Xerostomia

SUGGESTED VERBIAGE

Instead of “Natural/Natural Toothpaste” you could use… 
“Botanical-based toothpaste”/”botanical-based formula” 
“Powered by herbs and botanicals”
“Made with herbs and botanicals”
“Vegan toothpaste”
Instead of “Plant-based” you could use…
“Herbal-powered”
”Gentle herbs and botanicals”/”gentle herbal ingredients” 
“Infused with herbs and botanicals” 
“Crafted with herbs and botanicals”
“Made with herbal ingredients” 
Instead of “Clean/Pure/Organic” you could use… 
“Fluoride-Free toothpaste” 
“Has NO fluoride, SLS, artificial colors, or flavors”
“A toothpaste without fluoride, SLS, artificial colors or flavors”

DO'S AND DON'TS: XYLITOL TOOTHPASTE

WORDS TO AVOID

Natural (i.e., natural toothpaste, natural ingredients)
Naturally (i.e., whitens teeth naturally) 
Nature (i.e., ingredients from nature) 
Clean/Clean Ingredients/Clean Toothpaste
Plant-based
Healthy
Organic
Harmful
Toxic
Drug Specific Claims:
Cavities
Gingivitis/gum disease
Xerostomia
Oral pain relief

SUGGESTED VERBIAGE

Instead of “Natural/Natural Toothpaste” you could use…
“Fluoride-free toothpaste” 
“A toothpaste powered by hydroxyapatite and botanicals”
“A toothpaste made with hydroxyapatite and herbal ingredients”
“Vegan toothpaste”
Instead of “Plant-based” you could use…
“Herbal-powered”
”Gentle herbs and botanicals”/”gentle herbal ingredients”
“Infused with herbs and botanicals”
“Crafted with herbs and botanicals”
“Made with herbal ingredients”
 Instead of “Clean/Pure/Organic” you could use…
“Fluoride-Free toothpaste”
“A toothpaste without fluoride, SLS, artificial colors or flavors”
“Has NO fluoride, SLS, artificial colors, or flavors”

Do's & Don'ts - HYDROXYAPATITE

DO
Be personal, expressive + educational: develop your story naturally + genuinely, don’t be afraid to express how this product easily incorporate into your daily life and routine
Include full packaging with logo in the thumbnail/cover image of the post
Ensure cap wrapping is removed from the bottle
Show product within the first 3 seconds of the video
Ensure product is shown front facing and not backwards in any pieces of content. 
We’re looking for bright videos using natural light as much as possible 
Tag: @himalayausa and use #himalayaashwagandha

DO NOT

Do not include other brands or retailer logos
Do not cut off the product name or label 
Do not blur out the product
Do not use profanity or music with profanity
Do not speak of any other benefits/claims outside of what is currently listed under the key messaging points. 
Do not use heavy filters that distort the look of product packaging
Do not voiceover “link in bio” in video – put in text/caption copy only




Do's & Don'ts - Ashwagandha

Active Use & Education

Product Showing & Info

Proof of Best Price

This is my secret weapon for mornings after… 🍹✨
The little caplet that saves my mornings 🌞💊
One thing I never forget before a night out… 👀
I cracked the code to better mornings after drinking 🔐🌅

How I survive the holiday season without missing a beat 🌙💃
PartySmart: my plus-one for every holiday party ☃️🥂
Surviving wedding season like a pro 💍✨
Football games + drinks? Here’s how I still feel good 🏈🍻

Why I’ll never go out without this again 🙌
POV: You want to have fun and feel good tomorrow 👀
Yes, you can go out and wake up productive 💼🥂
I love a good cocktail, but hate the aftermath… until now 🤭
The smarter way to celebrate (trust me on this one) 🧠✨
Drink smart, feel smart—my secret? PartySmart 🍸

🎉 PartySmart

All the Ashwagandha in just 1 caplet. No artificial fillers or binders.🌿

My secret to staying calm on crazy days? This caplet 🌿

How I manage stress, energy, and focus—all in one caplet 💪

One caplet, total calm 💚 Here’s my daily wellness hack

Busy day? I take this and feel ready for anything ✨

Plant-powered stress support you can actually feel 🌿💊

No teas, no powders—just pop this and go 💫

💊 Ashwagandha

WHAT IS WORKING: 

brushing teeth
loading up toothbrush with toothpaste
before and after differences, split screen
no cuts: brushing teeth & showing product together
drinking coffee/tea/etc. 
drawer pulls & restocks
showing the labels 
travel & packing 
paired with morning/night routines
convenience call outs (easy travel, tastes good, etc)
quick-hit testimonials (fast cuts, multiple benefits, not overly polished)
unexpected use cases (midday reset, pre-work, travel anxiety, Sunday scaries)



NOT CONVERTING:

defaulting only to routine content with no hook or tension
generic “wellness girl” content with no clear problem/solution
generic hype intros (“I’m obsessed,” “you need this,” “so excited”)
leading with the product instead of the problem
“perfect life” content that isn’t relatable
dragged-out storytelling without payoff
trying to cover too many benefits in one video
copy-paste supplement talking points
no differentiation between products (everything sounds the same)


What Is Converting & Not Converting:

Primary Features
Highlight that Ashwagandha is an adaptogen that has been used for centuries to support the body’s natural response to the effects of stress, whether it’s mental, emotional, or physical.
Share Himalaya’s Organic Ashwagandha as a clinically-studied blend of Ashwagandha root powder and root extract that provides stress relief.
Demonstrate how Himalaya Ashwagandha provides you stress relief, supports your energy and vitality, and promotes deeper levels of relaxation.
Secondary Features:
USDA Organic, Non-GMO Verified, Vegan, and Gluten-Free
Combines root powder and root extract to give you a highly effective concentration in a simple 1 caplet a day.
No extras, artificial binders or fillers. What you get in each caplet of Himalaya’s product is nothing other than Ashwagandha.


CREATOR BRIEF - Ashwagandha 

Must Avoid Words Suggested Verbiage
• Hangover
• Cure
• Recovery
• Remedy
• Detox
• Natural/Naturally
• Organic
• Clean
• Hangover Symptoms/Drug Claims:
• Headache
• Anxiety
• Nausea
• Dehydration
• Vomiting
• Fatigue
• Dizzy/Dizziness



Instead of “Hangover” You Can Say...
o Easier morning after a night out/Easier morning after drinking
o For brighter mornings after a night out/For brighter mornings after drinking
o Allows me to enjoy my night without the worries of tomorrow morning
o I can enjoy my night with friends without stressing about tomorrow morning
o Keep the good times flowing and the morning after going
o Helps me enjoy the night and have a better morning after
o Helps me have great night and equally great morning
o Helps me celebrate tonight and feel great tomorrow
o Helps make tomorrow morning a little less rough
o My secret bestie for a better morning (after drinking)
o Instead of Natural/Organic/Clean you can say...
o “plant-based ingredients”
o “plant-based formula”

CREATOR BRIEF - PartySmart

READ FIRST!

●      All posts must follow the latest FTC disclosures. 

●      Video content must have #ad as a visible overlay for at least 3 seconds at the beginning.

●      All Instagram posts must use the paid partnership feature* for additional transparency. 

●      Product must be shown in the first 3-5 seconds of the video per best practices

●      Leverage close-up shots to show the details 

●      Must film in 4k

●      Must film in high quality lighting – use natural light as much as possible

●      Do not use profanity or music with profanity

●      Must mention the product benefits/virality/value of product 

●      No branded clothing 

●      Do not include/mention other brands or retailers in the video

●      If desired, creators can choose songs to be featured in the video that is commercial free.

DO'S AND DON'TS - ALL

Check back every week for new info!