The chart at the very top of the Links tab in your Linktree Admin shows the Lifetime Analytics of your Linktree. The metrics that you will see include, your Lifetime Clicks, Unique Views, CTR, and Revenue.

­čĺíTip: For a further breakdown of our Analytics, check out Analytics Chart Explainer. For further information on your individual links, check out Individual Link Analytics.

What are "Views" and "Clicks"?


Total Views

  • A View is every time your Linktree is viewed. This could also be considered as how many times your Linktree URL has been clicked.

  • Example: If 1 visitor lands on your Linktree once, that is counted as 1 View. If that visitor visits your Linktree another 3 times, that is another 3 Views which now equals 4 Total Views.

Unique Views

  • A Unique View is how many different times your Linktree URL has been clicked.

  • Example: If 1 visitor lands on your Linktree once, that is counted as 1 View. If that visitor visits your Linktree another 3 times from the same device, it would count as 1 Unique View.

Total Clicks

  • A Click is when a visitor clicks on one of your links.

  • Example: If a visitor of your Linktree clicks on 3 different links, your click count will be 3.

Unique Clicks

  • A Unique Click shows how many individual visitors have clicked on one or more links on your Linktree.

  • Example: If 1 visitor clicks on 3 different links, your Unique Click count will be 1.

What is "CTR"?


  • CTR stands for Click Through Rate. It is a way to measure the performance of your links, by telling you the percentage of views that resulted in a clicked link.

  • Example: If your CTR is 52%, then 52% of your views resulted in a click of one of your links.

  • Calculation: CTR is calculated by dividing the number of clicks by how many views your profile has received. So if you have received 1,000 clicks and 2,000 views, your CTR would be 50% (1000/2000x100).

CTR on the Clicks and Views Chart

  • The CTR in the Lifetime Analytics chart shows the Average CTR.

  • Calculation: That is your total lifetime clicks / your total lifetime views.

  • The blue line on the chart represents your daily CTR. That is your total clicks for that day / the total views for that day. This is a great way to measure the performance of your links on a daily basis.

If you have any questions, please contact our customer support team by emailing support@linktr.ee

Tags: #Analytics #LinktreeAnalytics #Clicks #Views #CTR #Data #LinktreeData #Definitions

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