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How to write great Link titles

Use clear, compelling Link titles to drive more clicks and keep your audience engaged.

Your Link Titles are the first thing people see - so make them count. A strong title can boost clicks, build trust, and guide your visitors to take action.

Here are three tips to help your Link titles stand out.

1. Make it clear

Your audience should instantly know what the link is about. Clarity builds trust and increases clicks.

If you're promoting a link on social media, use similar wording on your Linktree. This keeps your message consistent and easier to follow.

2. Add a call-to-action

Call-to-actions (CTAs) prompt your audience to do something—click, watch, shop, or explore.

Start with a verb that matches the action you want them to take. Instead of a generic title like YouTube, try Watch my latest YouTube video.

💡 Tip: Make sure your CTA reflects what your audience will see or do after clicking.

3. Focus on your audience

Use titles that speak directly to your visitors’ needs or interests. The more relevant your title feels, the more likely they are to engage.

Try thinking like your audience:

Instead of...

Try this:

Shop

Shop our Famous Frozen Pizza

New Collection

Explore our Anniversary Collection

Latest Video

Watch my viral TikTok video

More examples of strong Link titles:

Instead of…

Try this:

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📝 FAQ

How do I update my Link titles?

  1. Go to the Links tab in your Linktree admin.

  2. Click the pen icon next to the link title you want to edit.

  3. Enter your new title. It will save automatically.

What if I’m not sure what to write?

Try the AI link titles tool to generate options. ✨

  1. When you add a new link, you’ll see a pencil icon next to the Title field.

  2. Click the icon to view 3–5 AI-generated title suggestions.

  3. You can choose one, tweak it, or write your own instead.

💡 Tip: Use AI suggestions as a starting point, then tailor the title to your voice and audience.

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