There are two kinds of links you can add to your Linktree! Classic links and Link apps - which we call Link Apps. You can add both by clicking the “Add Link” button in the "Links" tab.
What is a classic link?
A link is a classic Linktree button that takes someone off your Linktree, for example to your website, store, or review page.
How to add a link
In your Linktree Admin, go to Links.
Select + Add.
Paste your URL into the URL field.
Add a Title. This is the text that appears on the button.
More instructions here.
What is a Link App?
A Link App is an embedded experience. Visitors can watch a video, stream a podcast, fill out a form, or book an appointment, all without leaving your Linktree.
How to add a Link App
In your Linktree Admin, go to Links.
Select + Add.
Search or browse available Link Apps.
Choose a Link App and follow the prompts to set it up.
💡 Tip: Link Apps are a great way to surface your best content upfront and give visitors a richer experience on your Linktree.
The power of Link Apps
Link apps are a great way to boost engagement and get your content viewed by your visitors! Why are Link Apps impactful:
Reduce Clicks
The more clicks your audience has to make to find what they are looking for, the more likely they are to drop off. Always keep your visitors' journey in mind. What’s the quickest way you can get your visitors from point A to point B? Link apps!
🤩 Our Bookings Link App, that lets visitors book within Linktree, resulted in 7x more bookings made, compared to links that were sent to a website.
Highlight the Value
Visitors want to understand the value of your Linktree before they engage with you. Don’t leave them guessing, use Link Apps to highlight that value up front.
Tell your Story
Storytelling is a powerful marketing tool. Use Link Apps to tell your story and create deeper connections with your visitors. Deeper connections, means higher engagement. Offer ways to connect with your brand, such as by sharing your team Spotify playlist. Or embed an “About Us” introduction video to drive connection and build trust.
Whether you are looking to share your content, make and collect money or connect with your audience - Link Apps are a great feature to use! You can view all 30+ Link Apps in our marketplace or by clicking “Add Link” and then “View All Apps” in your Linktree admin. Each Link App has it's own unique settings, you can find these step by step guides here.
Start adding your embedded links now by clicking "Add link", "View all apps" and selecting the relevant link app!
How many links should I have?
There's no single right number, but here are a few things to keep in mind:
Order matters. Links closer to the top of your Linktree typically get more clicks.
Start focused. If you want attention spread evenly across your content, aim for around 7 to 10 key items.
If you need more than 10, use headers and layouts to keep your Linktree easy to scan on mobile.