100 trending hashtags on Instagram to boost your content’s reach

Hashtags are unique social media features that help get your content in front of as many eyes as possible.

They’re the “#” sign you see in front of a word or phrase on Instagram posts (and across the web). Once you add a hashtag to your caption or comment, it becomes a link to a page containing all posts containing the same tag.

The function of hashtags is to label, categorize and group your content so it’s easier to connect with interested users. For example, tagging a post #cooking allows it to show up in search results for that term and appear to like-minded ’grammers with a similar passion for the kitchen.

When used to their full potential, adding trending hashtags to Instagram posts can increase your engagement. Read on to learn about the best hashtags to boost your content’s reach.

5 types of Instagram hashtags

Hashtags are a mainstay of Instagram and an essential tool in any content creator’s kit. You can use them to narrow in on your audience and promote your posts to the people most likely to like and follow. There are several hashtag categories to choose from, such as:

1. Location hashtags

While Instagram allows you to geotag your posts, it’s still a good idea to include a hashtag or two related to your location, like a city or country. This helps put you on the radar of people interested in your community or looking to travel there. For these reasons, location tags are particularly important for travel bloggers.

2. Seasonal hashtags

Seasonal content is a wonderful opportunity to connect with new followers who experience the same seasons or celebrate the same holidays as you. Try using a hashtag such as #summerdays or #Christmas when it’s relevant and see how this impacts your engagement. This strategy also applies to significant recurring events like the #Olympics.

3. Daily hashtags

Did you know there are hashtags for each day of the week? Aside from being an excellent source of content inspiration, these daily hashtags encourage interest in your posts from people who like to scroll through them. Every day has its own associated tags, from #MondayMotivation and #WCW to #TGIF and #SundayFunday.

4. Acronym hashtags

Social media has its own set of lingo from comments, captions, and conversations between users. If your hashtag is long, consider using an acronym. Some of the best-known acronym hashtags are #TBT for “throwback Thursday” or #FBF for “flashback Friday.” Among fashion hashtags for Instagram, you’ll likely come across #ootd, meaning “outfit of the day.”

5. Niche hashtags

Niche hashtags target audiences with a particular interest. Despite a lower search volume, you’re likely to receive a lot of organic reach and engagement when people have specific search parameters. For example, rather than choosing #Fitness (which brings up 507 million results) or #FitrnessBlogger (which is at 2.9 million posts), using #NYCFitnessBlogger targets fitness enthusiasts in New York City – and only has to compete with a few thousand posts.

6. Trending hashtags

The list of the most viral Instagram hashtags is always changing, but there are always predictable trends you can hop on. Trending hashtags on Instagram explode in popularity due to current events, advertising campaigns, virality, or references to pop culture. Capitalizing on these trends puts your content in front of a large and active audience.

Hashtagging best practices

Around 95 million photos are posted on Instagram every day. Hashtags help channel your posts toward the people most interested in your specific brand of content – but you need to use them wisely. Here are some tips for making the most of hashtags on Instagram posts:

1. Use the right number of hashtags

After five to six hashtags, your engagement will likely decrease. Users don’t like to see too many hashtags on a post–it looks “spammy.” When it comes to hashtags, the “magic number” is 11, but the most common number is between three and five. Experiment and see what works best to reach the most people in your intended audience.

2. Combine trending and niche hashtags

Trending hashtags may have a wider reach, but they come with a lot more competition. Smaller, niche hashtags are more likely to be seen by people looking for that specific kind of content, but they may not appeal to a large audience. Rather than waffling between the two, including both. Trending hashtags will put you on the map, and niche hashtags will help you stand out to the most relevant audience.

3. Use hashtags on your IG Stories

Adding hashtags to your Instagram Stories gives new audiences a chance to discover your content. Hashtag pages have an icon in the top left corner for Stories – you can tap on it to see a collection of Stories posts tagged with the hashtag from public profiles. To add one to your next Story, use the hashtag sticker or type the “#” symbol to begin a tag (just as you would on a photo or Reel).

100 trendy Instagram hashtags

Using a handful of popular hashtags makes a world of difference when it comes to promoting your content. Check out these hashtags for every type of user, from foodies to pet lovers and everything in between:

For foodies

• #food
• #foodstagram
• #healthyfood
• #photooftheday
• #picoftheday
• #yummy
• #instagood
• #love
• #foodblogger
• #foodlover
• #delicious
• #homemade
• #foodie
• #instafood
• #foodphotography
• #goodfoodlover

For likes and follows

• #FollowForFollowBack
• #instalike
• #FollowMe
• #instalike
• #comment
• #follow
• #PhotoOfTheDay
• #myself
• #me
• #love
• #photography

For fashion

• #shoppingaddict
• #beautydoesnthavetobepain
• #currentlywearing
• #instastyle
• #lookgoodfeelgood
• #fashionblogger
• #fashionista
• #fashionstyle
• #fashionable
• #fashiongram

For fitness influencers

• #training
• #health
• #lifestyle
• #fitfam
• #healthylifestyle
• #sport
• #healthy
• #gymlife
• #FitnessModel
• #FitnessAddict
• #PersonalTrainer
• #FitnessGirl
• #GymMotivation
• #FitnessJourney

For pet lovers

• #AnimalLovers
• #Wildlife
• #AnimalPhotography
• #Cats
• #Dog
• #DogsOfInstagram
• #PetsOfInstagram
• #InstaDog
• #instapet
• #catstagram
• #instagood

For weddings

• #Bride
• #WeddingDay
• #WeddingPhotography
• #WeddingDress
• #WeddingInspiration
• #Marriage
• #InstaWedding
• #WeddingParty
• #HappilyEverAfter
• #prewedding
• #bridal
• #bridetobe
• #weddingphotographer
• #party
• #weddingideas

For businesses

• #BusinessOwner
• #BusinessOwners
• #BusinessCoach
• #DigitalBusiness
• #BusinessLife
• #BusinessTips
• #BusinessMinded
• #MarketingMindset
• #Marketing

For photography

• #PhotoOfTheDay
• #Photo
• #Photographer
• #iPhoneography
• #PhotographyDay
• #PhotographySkills
• #photoshoot
• #portrait
• #beauty
• #travelphotography
• #canon
• #selfie
• #landscape
• #sunset

FAQs about Instagram hashtags

Still, have questions about how to use hashtags? Here are the answers to common queries.

How many hashtags can I use on Instagram?

You can include up to 30 hashtags in an Instagram caption or comment. If you try to surpass 30, the post won’t upload. You can also include one clickable hashtag sticker on an Instagram Story.

How do I find trending hashtags on Instagram?

Trending hashtags may seem like a mystery, but they’re not so hard to find.

The Instagram Explore Page is the best place to search for hashtags that are popping off. Go to the search bar at the top of the page and look up the words you want to include in your caption or tag. The number of posts under that word or phrase gives you a good sense of its popularity.

Make the most of Instagram with Linktree

Linktree is an excellent resource for budding Instagram stars. On our blog, you can become a whiz at crafting Instagram captions, learn how to schedule your posts, and even discover ways to make money on Instagram.

And don’t forget about your Instagram bio – it’s the perfect place to promote the rest of your web presence. Use a Linktree to connect your followers with your other accounts like Twitter and TikTok in just a few characters.