Top Real Estate Instagram Accounts to Follow for Marketing Inspiration

Looking for social media marketing inspiration as a real estate agent? Look no further than the top real estate Instagram accounts.

As an agent, you’re wearing plenty of hats. From bringing in new leads to promoting your listings and fostering a high-performing team, there’s a lot on your plate. But finding new, creative ways to build your agency’s brand online doesn’t have to be hard.

From luxury real estate Instagram accounts to the best commercial real estate Instagram accounts, Instagram is filled with inspiring accounts to follow. By looking at the best real estate Instagram accounts, you can learn from the best in the business and level up your own content.

The good news? We’ve done the hard work for you. Below, we break down the top real estate Instagram accounts to follow and the strategies you can use to grow your own agency using the power of social media marketing.

5 of the best Instagram accounts for real estate agents to follow

1. Erica Lockhart

• What we love: Engaging Reels are used to share behind-the-scenes content and property tips, humanizing Erica’s content and giving clients a reason to remember her.
• Why you should hit follow: Get inspired with unique video content ideas using trending tracks, engaging hooks and dynamic transitions.

As a top LA real estate agent, there’s plenty of reason to follow Erica Lockhart. Not only is she a confident female founder but her Instagram account is filled with engaging content ideas, ready for you to repurpose.

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A post shared by Erica Lockhart | Real Estate & Fashion (@ericalockhart_la)

Reels play a key role in Erica’s content strategy, from tips for home buyers to advice on how to prepare a property for sale. Plus, Erica isn’t afraid to showcase her passions and personality with candid ‘get to know me’ Reels, which helps to foster an emotional connection with her 10k followers.

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A post shared by Erica Lockhart | Real Estate & Fashion (@ericalockhart_la)

2. Alyin Mendiola

• What we love: Awe-inspiring drone footage and professional videography showcase Alyin’s latest listings in engaging short-form videos.
• Why you should hit follow: Alyin’s listing-focused content uses captions and text overlays to capture the imagination of buyers, selling the lifestyle of the suburbs she’s selling in.

Real estate is about so much more than buying and selling homes. In fact, your role as an agent is to sell the dream, capture the imagination of buyers and showcase the possibilities of every listing. This is what makes Alyin Mendiola a must-follow real estate agent on Instagram.

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A post shared by Aylin Mendiola (@aylintheagent)

Alyin’s content is heavily focused on Reels, each capturing her listings using aerial drone footage or sweeping panoramas. But she doesn’t stop there. In the captions, voiceovers and text overlays, she helps buyers imagine what it would be like to live here to drive engagement.

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A post shared by Aylin Mendiola (@aylintheagent)

Plus, her Instagram bio quickly communicates her niche (‘new construction and custom home expert’, with a compelling call-to-action to drive traffic to her Linktree. It’s not hard to see why she’s gained over 122k+ followers.

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3. Amanda Stapleton

• What we love: UGC-style video content allows Amanda to tour her followers through her current listings, helping to expand her reach and boost interest in the properties she’s selling at scale.
• Why you should hit follow: Don’t miss Amanda’s regular real estate training content, with webinars and masterclasses designed to help agents with everything from cold calling to lead generation.

Think you need a professional videography team to bring your social media content to life? Think again.

Amanda Stapleton, a Chicago-based real estate agent, is proof that all you need is an iPhone to create high-performing Instagram content. From listing tours to client success stories, Amanda leverages relatable, candid video content to connect with her audience and build trust.

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A post shared by AS ACADEMY (@as.academy__)

Plus, she regularly hosts virtual training sessions for emerging agents, making her a must-follow Instagram account for real estate agents.

Instagram account

4. Jeremy Johansen

• What we love: With a strong brand identity, Jeremy’s Instagram profile is intentionally curated to align with his real estate niche of cozy Portland cottages.
• Why you should hit follow: A great example of how to humanize your content as a real estate agent, particularly with piece-to-camera videos.

Strong branding is key to helping you stand out and own a niche as a real estate agent. With so many real estate agents operating in your local area, finding a unique visual identity can help you establish yourself as a leader and memorable agent in your space.

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A post shared by Jeremy Johansen (@jeremyjohansen.realestate)

Take inspiration from Jeremy Johansen, a Portland-based real estate agent known for offering a high-end service for clients across all budgets. One glimpse at his Instagram profile reveals strong branding, with the same font, filters and branding applied to every post.

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A post shared by Jeremy Johansen (@jeremyjohansen.realestate)

This retro aesthetic aligns with the types of cozy cottages and cool ranches Jeremy is known for selling in the Portland area. Plus, his Instagram bio offers a clear call-to-action, directing followers to get in contact and start their home-buying or selling journey from his Linktree.

5. Maxwell Rabin

• What we love: Aesthetic Reels content sharing incredible property listing tours, gaining tens of thousands of views along the way.
• Why you should hit follow: Using video content to share tips for home buyers, such as interest rate forecasts and suburbs in Washington where homes are selling the fastest.

Presentation is everything when it comes to selling homes. Take a leaf out of Maxwell Rabin’s book and use your Instagram content to capture the attention of buyers with aesthetic videos.

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A post shared by Jonathan Taylor Group (@thejtgroup)

From virtual tours of new listings to educational posts using B-roll footage and trending audio, Maxwell has nailed the Instagram video content game as a real estate agent.

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A post shared by Jonathan Taylor Group (@thejtgroup)

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Key takeaways from the best real estate Instagram accounts

What do all of the top real estate Instagram accounts have in common? These agents are using Linktree to seamlessly connect their followers with the right resources in seconds.

With Linktree’s link-in-bio landing page templates, these agents have been able to effortlessly create and customize engaging landing pages aligned with their own marketing goals. Rather than serving followers text-only links, these engaging Linktrees use videos, custom graphics, and interactive elements to capture, nurture and convert leads from Instagram.

Here are some of our favorite ways these top agents are using Linktree’s features:

• Using contact info cards allows potential leads to save the agent’s contact information to their phone’s contacts in just a few taps.

• Adding custom, descriptive CTA button text that goes beyond a generic ‘contact me’ and gives visitors a reason to connect with the agent — such as ‘scheduling a 15-minute discovery call’.

• Making it easy for visitors to find educational resources that matter to them — such as home seller or home buyer guides — with links segmenting visitors by sellers vs buyers

How to optimize your Instagram account as a real estate agent with Linktree

As a real estate agent, you need the right support in your corner. While you handle the hard work of attracting new prospects, Linktree will do the heavy lifting to capture and convert them into leads.

With a fully customized link in bio landing page from Linktree, you can:

• Drive traffic to your recent sales in seconds to show you what it takes to deliver results
• Raise the profile of your agents to build trust and inspire new enquiries
• Design custom lead forms to capture prospects and follow up with ease
• Leverage powerful analytics to measure the performance of your lead generation efforts

The best bit? Linktree has a stack of plug-and-play link in bio landing page templates, curated specifically for real estate agents. Customize to suit your brand identity and incorporate your own important links to drive traffic where it matters most.

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‍What are you waiting for? Join over 100k active real estate agents who are already growing their real estate businesses on Linktree. Sign up for our free 30-day trial today!