Does your audience want you to share inspiring content that gets them excited about achieving their goals for the rest of the year? Or, perhaps they’d like more educational posts, or to see more of YOU on their feed? By asking these questions, you remove the need to play guessing games and can feel confident that you’re creating relevant and intentional content.
Get creative with Stories
Stories are king right now. Plann’s survey data showed a whopping 82% increase in users scheduling Stories from March to April. While the numbers had slightly levelled out by May, there was still a significant rise — showing that many users were still relying on stories to help their audience connect with them on a more personal level.
But, with so many more people harnessing the power of stories, it’s more important than ever to stand out. Consider more creative ways to integrate more stories into your content creation. This could include making use of the new suite of stickers Instagram has recently introduced — including ‘DM me’, small businesses shout-outs and challenge stickers.
For 41% of our survey respondents, these stickers were the favourite new feature introduced by Instagram during COVID-19. And it’s not hard to see why — they’re a fantastic way to create more interactive content and skyrocket your engagement.
Now more than ever, people want to use Instagram to learn. With so much happening in the world recently — from the Australian bushfires to COVID-19 and the Black Lives Matter movement — there’s a real thirst for educational resources over superficial quotes and platitudes.
Our survey data showed that for 56% of respondents, images were the best-performing content type during COVID-19. However, as we move into the new normal, we’re seeing different spins on the traditional image format that are even more powerful — especially those that serve an educational purpose.