Seek inspiration from these 8 newsletter examples

Put your thinking caps on – it’s time to design a spectacular newsletter!

You built a small business, advertised it and gained some clients. You also roll out offers and packages every few weeks to boost sales. And now you’re looking for ways to create a content distribution system and invite new clients to your doorstep. Well, we’ve got you covered. One of the solutions is a newsletter.

Newsletters are unique emails that increase engagement with clients and customers by providing valuable information. They must have a certain je ne sais quoi to stand out against all other messages in recipients’ inboxes.

Learn more about newsletters, what you should add and how to create one. Also, check out our list of good newsletter examples and seek inspiration to draft your own.

What is a newsletter?

A newsletter is content sent out at intervals, generally to an organization’s mailing list.

Unlike email marketing campaigns that feature one-off deals or exclusive opportunities to connect with brands, newsletters provide high-quality content readers find helpful. For instance, a fashion brand might talk about the latest trends from the catwalk, while a tech start-up might discuss the latest software innovations.

Newsletter content should be on-brand and valuable and shouldn’t include spam.

What type of content can you include in your newsletter?

Figuring out what your readers want may seem daunting. But you already hold the key to success. You know your audience because you create the products and services they want, and you likely create content elsewhere for this group. Now, the question is how to frame that content in creative weekly or monthly newsletter ideas. Get started with these formats.

• Listicles: Lists are organized, easy-to-read content. They allow recipients to skim quickly without feeling overwhelmed by large chunks of information. Send lists of relevant information to your clients, such as helpful hacks relevant to your niche.
• FAQs and answers: Research users’ questions about your products and services. Then, write FAQs around them. Perhaps buyers want to know what your best-selling sweater is and where you source the wool.
• Surveys or quizzes: Offer readers a perk, such as a coupon, for participating in a call to action (CTA). Ask clients to complete a survey to review your products and services, and reward them with a discount on their next purchase. This way, you receive feedback for your offering, and customers gain a reason to repurchase – a win-win for all!
• New launches: Inform your clients about soon-to-be-launched products by adding images, videos and features. Details of upcoming releases make mailing list clients feel special – like insiders.
• Special offers: If your business offers monthly promotions, such as a discount on certain spa services or a unique tasting menu, use your newsletter to highlight them. Newsletter promotions should be long-standing, unlike flash sales offered in a one-off campaign.

6 tips for creating a great newsletter

Choose the right content and format for your email list, and take your newsletter to the next level with the following tips.

• Emphasize theme: Focus newsletters on one type of relevant content. Mixing product updates, promotions and FAQs confuses readers. It’s better to provide highly readable blurbs of information than a long email that overwhelms recipients and makes them hit “Unsubscribe.”
• Use white space: A lot of text in a small space is hard on the eyes, and users who open newsletters on their phones may have a tough time reading content if you don’t buffer text blocks with white space. Dense paragraphs may discourage busy readers who think they won’t have time to skim the text.
• Switch it up: Keep readers guessing by using different types of content in blasts. For instance, use promotions, offers or discount offers in one newsletter, and mix things up by only adding newly launched products in the following feature.
• Remember your mobile reader: Many email marketing platforms allow you to design content in desktop format. Although your newsletter preview may look perfect on desktop, it may still be oddly spaced and hard to read on mobile devices. Be sure to preview content in mobile mode and make any necessary changes to ensure it’s responsive, allowing both mobile and desktop users to access the newsletter without any hassles.
• Don’t forget links: Rack up click-throughs to your ecommerce site and conversions by dropping links in the newsletter to products and promotions. Better yet, offer easy-to-use buttons that redirect readers to relevant areas of your webpage.
• Use a catchy subject line: Lead with an attractive line that grabs the reader’s attention, and leverage the sub-heading to give additional information. For example, “Exciting Upcoming Launches” and “Experience our newest perfumes.”

How to write a newsletter + 8 examples

Do more than just perform the job. Create a company newsletter that excels and bodes well for your company. Here are eight best company newsletter examples for inspiration.

• The Hustle: This news source offers readers a 5-minute briefing on the latest from the business and tech world.
• Morning Brew: The Morning Brew newsletter filters the news into a 5-minute read that claims to make readers a bit smarter every day.
• Atlas Obscura: This newsletter appeals to the explorer in all of us with inspiring stories and sneak peeks into curiosity-piquing places around the work.
• Vestre: This sustainable furniture company has a unique take on newsletter sign-ups. They plant a tree for every new subscriber.
• Penguin Random House: This publishing company’s newsletter helps readers find more to read by filling them in on the latest and greatest books.
• Grammarly: Grammarly’s newsletter updates app users on their stats, showing productivity boosts, writing streaks and bumps in vocabulary usage. It’s like getting a pat on the back from a composition professor.
• The Washington Post’s “The 7:” The Washington Post’s daily update selects the seven most important stories of the day so busy readers quickly catch up on the news. The news source also offers the newsletter in a podcast form so commuters partake on their way to work.
• The Skimm: The Skimm follows the daily news update model with a twist. This journalism outlet tells readers how the news affects them.

For more inspiration, try working with a template that guides you on starting a newsletter with examples you can modify to fit your brand’s style.

Become a pro at digital marketing

Virtual marketing strategies reach broad target audiences. Digital platforms – such as social media, email marketing clients and web browsers – provide a rare opportunity to ensure advertising resonates with the right crowd, thanks to the complex algorithms behind these tools.

Check out Linktree’s blog and read up on other hot marketing topics – such as earning affiliate marketing income, launching a website that engages your audience and teaming up with influencers – to promote your services or products.

And while you’re at it, grab a Linktree URL and manage all your social media accounts in one place. So let your great mind focus on the newsletter’s content, and we’ll help you handle digital media!