The studio completely redesigned Sonic, widening his eyes, making his fur less realistic and getting rid of those, frankly, offensive teeth. The new Sonic has been met with enormous praise and is positioned to do well on release, this Valentine’s Day. This is an incredible example of fan feedback directly impacting a film post-production.
One ill-fated film should have taken a similar approach – Cats. The trailer was met with outright horror, but the movie release went ahead, unchanged. Its 20% Rotten Tomatoes score speaks volumes. Listen to the fans!
Captain Marvel remembered its firsts
For the latest from the powerhouse that is Marvel Cinematic Universe, Captain Marvel focused its release campaign around ‘firsts’. Cast members, including Samual Jackson and Brie Larson, were asked to reminisce on things like first time reading the script, first day on set
The ‘beginner’ tone to this campaign is really novel from such a behemoth in the movie industry, and highlights the human side of those involved in the film, rather than hyping the characters in the movie.