Joy and Vigilance: A Pride Reflection
Meet Nick Chen. He's a Staff Product Manager based in New York City, and one of the people at Linktree who makes both our products and our culture better.
May 7, 20253 min read
Linktree is Hitting the Road with Katy Perry
Linktree powers live fan voting for Katy Perry's world tour!
Katy Perry is heading back on the road with The Lifetimes Tour, her first tour in six years.
As part of the show, Linktree is powering a new interactive moment that lets fans "Choose Their Own Adventure". Each night fans are able to vote in real time for the acoustic song Katy will perform.
Using a custom-designed heart-shaped Linktree QR code, the audience will be able to scan, vote, and help shape the setlist – making every show a little different and even more personal.
How it works
When it’s time to vote, keep an eye out for Katy’s giant QR code projected in the arena. Scan it to head straight to Katy’s special Linktree, where you’ll find a quick vote between three or four acoustic song options.
Cast your vote – and the winning song will be announced live during the show.
Each show will have its own vote, so it's a fresh chance every night to hear something special, picked by the crowd.
It’s easy, fun, and makes you part of the setlist.
Let’s take you backstage…
This interactive experience is powered by Linktree, using:
- QR Codes to get you voting in seconds. Create a QR Code for your Linktree
- Voting via a Typeform form link app embedded directly in Katy’s tour Linktree for a seamless experience. Add a secure Typeform to your Linktree
- Lock Link so there are no duplicates and audience members can only vote if they submit their email. More on Lock Links
- Scheduling to automatically deactivate the link after the show and schedule the next ones. Try out Scheduling
- Fan emails will be automatically delivered to your Audience Manager, making it easy to identify your most dedicated supporters. Check out Audience Manager
For artists and creators hosting in-person events, this partnership offers a glimpse into how Linktree can be used to deepen fan engagement, capture valuable audience insights, and create unforgettable live moments.
Whether you're just starting out or playing to packed arenas, Linktree is making it easier than ever to build stronger connections on and off the stage.
Ready to pick Katy’s next song?
Head to one of Katy’s concerts, scan the code, cast your vote, and watch the show take a brand new turn thanks to Linktree!
