Linktree Raises US$45M

This is just the start of the Linktree journey

Words By Alex Zaccaria4 mins

We’re heading into new territory, with a $45m investment, to make next-gen tools for brands, businesses and creators.  

Linktree Raises US$45M

When my co-founders and I created Linktree, our mission was to fix a simple social media pain point we’d ourselves encountered. But it didn’t stop there. Instead, it turned out that many people, across all sorts of digital platforms, shared not only that bio-link problem, but had other frustrations that Linktree also solved.

We got to know our community – the brands, creators, businesses, artists, activists, publishers, entrepreneurs, influencers, solopreneurs and so many more – so we could build them the tools they needed to be their best, and fullest, selves online. They inspired us to take Linktree from a side project into a business.

And now, four years later, we’re delighted to be sharing news of our $45m USD Series B investment, led by Index Ventures (investor in Patreon and Discord) and Coatue (investor in TikTok) and supported by our previous investors Insight and Airtree. This funding, and the guidance from investors who’ve helmed the world’s biggest tech companies, will turbocharge our growth in social commerce and ultimately, help us continue to empower brands and creators all over the world. 

Why now?

We’re moving at lightspeed. Four million of you joined us in the last three months, bringing our community to 12 million since we launched the first link-in-bio tool. 

Across that community there is an enormous (and, to us, inspiring) breadth of digital productivity. The things our users do online, and want to do, is the fuel to our fire. We are incredibly grateful to be the layer upon which our community shows the world their digital identities. 

Our tools will continue to align with their wildest online ambitions while remaining accessible to all. To do that, we’ll need to keep growing our teams globally, hiring the industry’s best talent.

Our commitment 

We’ve always stayed true to our obsession with solving complex problems and doing it in the most simple way possible. We keep a balanced view of our users and their visitors – making sure curation for the user is as streamlined as discovery for the visitor.

The trust that our users place in us to be their digital home on the internet is why we’ve built a business with a people-first mentality rather than profit-first. This mindset is core to how we ideate and prioritize new features, how we price our products, how we handle our customer data, and most importantly, who we bring into our business. And it’s through that lens that we chose to bring Coatue and Index, as well as Series A investors AirTree and Insight, on the journey with us.

We’re also feeling incredibly privileged to be bringing onboard angel investment from some of the biggest names in tech, social and entertainment who will help guide our path. They include Sam Yam (CTO, Patreon), Doug English (CTO, Culture Amp), Ten13, Stephane Kurgan (Ex COO, King Games) and Angus Lovitt (Ex HoG, King Games), Nick Molnar (CEO, Afterpay), Harry Stebbings, Michelle Kennedy (Ex Bumble & CEO, Peanut) Guy Oseary, Dylan Field (CEO, Figma), April Underwood (Ex CPO, Slack) and Jeff Weiner (Chairman, LinkedIn).

We’ll continue building a product that our users love. This capital raise helps us move faster, think bigger and go further.

Where to next?

We’ll stay true to our ethos of leaving the internet better than we found it. We’ll continue growing our team – the group of whip-smart, empathetic people I’m immensely proud to call colleagues – globally. 

We’ll make sure there is a fair exchange between creators and Linktree. We’ll raise the voice for causes that our users care deeply about. We’ll guide everyone, from web novices to the digitally savvy, through their journey from passion to profit. And we’ll continue leading the way, redefining our space and putting people first. 

I am beyond excited and enormously thankful. 

If you’re keen to help us write the next chapter of our story, we’d love to hear from you. 



Words By Alex Zaccaria

4 mins

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We acknowledge the Traditional Custodians of the land on which our office stands, The Wurundjeri people of the Kulin Nation, and pay our respects to Elders past, present and emerging. Linktree Pty Ltd, 223 Liverpool St, Gadigal (Darlinghurst) NSW 2010