How to write a Twitter bio to boost your presence and followers

Twitter: the only place in the virtual world where you can spark a conversation with a celebrity, get the news, and read 280-character blurbs of information with the potential to shake politics, the economy, and trends.

Put simply, Twitter is an influential place for your brand. It should come as no surprise, then, that creators aim to make the most of it. Doing so includes writing a good Twitter bio to head up their accounts.

We’ll show you how to write a Twitter bio with limited characters — that lets your audience know what to expect from your account. Let’s get tweeting.

Wait, is Twitter still relevant?

Twitter reports having 450 million monthly active users. The real question isn’t whether or not people still find the social media platform relevant, but how you can make your account stand out from those 450 million other ones.

5 tips for writing a standout bio for Twitter

You’re like no one else in the world, and whether you have a riotous sense of humor, a way with words, or a knack for analyzing current events, there’s an audience out there that wants to engage with you and your content.

One of the first steps to capturing that target audience is by writing a Twitter bio that’s distinctly you. Keep in mind that the Twitter bio character limit is only 160 letters and spaces long, so get as poetic as you want without waxing on. Here are some tips for getting started.

How to write a Twitter bio

• Tell us who you are: No pressure, but there are literally millions of other users out there. The best bio for Twitter you can possibly make is the one that shows the social media world what makes you different. Think about what matters most to you, what you plan to tweet about, and any other defining features of your personality as a starting point. Keep your message short but sweet.
• Tell us what you do: Tell us a little bit about what you do, so long as it’s relevant to your content. Be brief because those 160 characters dwindle quickly. If you have a business account, this may be the perfect space to insert a call-to-action (CTA). And never sleep on your social media marketing strategy. If part of your brand is being a little silly, now’s the time.
• Use emojis: A picture says a thousand words, so instead of telling us you’re a foodie, why not use the emoji of a person in a chef’s hat? Instead of saying you’ve traveled the globe, use the airplane and planet images. If you split your time between several countries, use flags to let users know.
• Keep it fun: There’s a range of content on Twitter, from serious news and debate to quippy tweets from comedians. But when it comes to a bio, keep it light. You don’t have to get a laugh, but don’t weigh viewers down with dense text. Check out Twitter bio examples from the pros: your favorite celebs, influencers, bloggers, comedians, and other public figures. Check out the accounts of performers like Bob The Drag Queen for funny Twitter bio examples or Alicia Keys for ideas about how to incorporate your work into your text.
• Avoid using common words: Remember that it’s all about standing out, so avoid using the same words everyone else does. If you need some help, play around with a Twitter Bio Generator. Generators like this take the basic facts you want to highlight and transform them into a witty bio full of catchy buzzwords. Yes, the resulting Twitter bio ideas are tongue-in-cheek, but don’t forget about the previous point : keep it fun. And if you don’t like the generated options, you can use them as a starting point to help get your creative energy flowing.

How to make the most out of your Twitter bio

You’ve written a bio so excellent that not even you can believe how funny or original it is. Congratulations! Now, it’s time to make the most of this space by linking to outside information to give your audience more context about who you are. Here’s how to take your followers beyond your Twitter profile:

• Add hashtags: Hashtags are an easy way into a living database of information on a certain topic. When you add a relevant hashtag to your bio, you invite Twitter users to follow that tag and view relevant content. Way to give a bit of context!
• Remember it's possible to tag other accounts: Are you a super fan of a rare pop star? A business owner with another account for your entrepreneurial pursuits? Link to other relevant accounts by tagging their Twitter handles in your bio. This gives your viewers yet another easy way to learn more about you and your interests in one click.
• Use a link: If you have an online portfolio of your art, a YouTube presence, or an e-commerce site, you can drop a link in your bio and allow your Twitter followers to click through and explore the content there. If you have all three types (or more), use Linktree to put various links in one easily-clickable place. This is a great way to instantly give your audience a ton of perspective. You can even link to other social media platforms, like LinkedIn, Instagram, and Facebook, and direct your fans to that true-crime podcast you just started.

Start linking

Hopefully by now you know how to write a Twitter bio that will earn you followers and increase your fanbase. Remember: The best Twitter bios are unique. Don’t forget to add a link in your bio to connect your audience to your other social media platforms. Get started with Linktree today.