How to make money on tiktok: 4 ideas

Ah, TikTok. It’s the app that reminds us we don’t have to be a professional to take on the latest dance trend and that it’s completely acceptable to fall asleep to an endless stream of relaxing makeup tutorials. It also reminds us that just about any kind of virtual participation can be monetized – sometimes to skyrocketing extents. This popular video-based social media platform with 1 billion active users monthly has propelled creative TikTokers to fame and fortune. So, if you’re already doing the dance trends or making the makeup how-tos, perhaps it’s time to take your shot at fame and fortune, too. Put down that blush brush, take a break from your dance practice, and read on to find out how.

4 ways to make money with your TikTok account

Nowadays, making money on social networks boils down to a couple key strategies: promoting others’ products or content and promoting your own. But within these two categories are a variety of different ways to make a few bucks – from affiliate marketing to donation programs – that provide options for users with all sorts of reaches, niches and followings. Here’s how to make TikTok work for you:

1. Partner with a brand or TikTok influencer

If you’re already active on TikTok, you can partner with a brand you dig to promote sponsored content. Companies often provide product samples so TikTokers can show them off to their followers, who are part of a target audience the brand wants to reach. TikTok for Business has a sponsored content program, and there’s also TikTok Creator Marketplace, both of which pair brands and influencers. And it's not just TikTokers who get a payout in these partnerships. Through influencer marketing, brands team up with individuals who can reach a target audience, and these businesses drive traffic (and, later, sales) from the specific consumers they’re looking for.

In some countries, TikTok also offers an affiliate marketing program. But, until it comes to the US, you can still make affiliate marketing money by driving traffic to your outside content like a blog you use to promote brands for commissions. Simply drop a link in your TikTok bio that will redirect viewers to that site.

2. Use TikTok to sell your products

Whether you’re making a name for yourself as a TikTok personality or just making incredible crafts and sharing the process, you can promote your own merch or handiworks on this social media platform. Put a link in your TikTok profile bio so your followers can purchase your products on your website or a third-party platform like Etsy. Using a Linktree URL allows you to put multiple links in one tidy place and drive traffic to all of your ecommerce outlets and other social media pages.

3. Apply to the Creator Fund

If you’re the creative type, you can fully value the importance of making money from the content you spend hours making. Enter TikTok’s Creator Fund, which rewards TikTokers for the stellar content they create for the app. That’s right. We’re talking about how to make money on TikTok views. Any TikToker who’s 18 or older and has at least 10,000 real followers and 100,000 authentic video views in the last 30 days can apply. Already signed up and wondering how to check how much money you make on TikTok? You can view the funds you earn on your Creator Fund Dashboard.

4. Through donations & tips

Looking to learn how to make money on TikTok Live by taking donations during your stream? It’s simple. All you have to do is turn on LIVE Gifting during one of your sessions, and your loyal viewers can thank you for your awesome TikTok content by sending you a gift in the form of Diamonds, the app’s currency. You can later cash out your Diamonds for real funds. Plus, these virtual gifts let the algorithm know that your live stream content is golden, which may help you see a boost in traffic.

Tips work similarly on TikTok. All your fans have to do is head over to your profile and leave you a little reward using the Tips button. Just make sure you have it turned on.

@linktr.ee Here's the TikTok algorithm explained ✍️ From CTAs to keywords to account settings, these are the three main factors that you need to consider to increase your chances of appearing on TikTok's FYP #tiktokforbusiness #tiktokforcreators #socialmediaforbusiness #tiktokseo #tiktokstrategy #tiktokalgorithm #tiktokgrowth #tiktokgrowthtips #howtogoviral #howtiktokworks ♬ original sound - Coach

Tips for getting the most out of TikTok

Even if you know how to make money on TikTok by making videos that people love or promoting products, you could always be doing better and earning more, right? The secret to greater success is gathering a bigger following around your content. Here are some tips:

• Use hashtags: Hashtags help the algorithm categorize your content and get it in front of the right viewers.
• Engage with your audience: Ask your audience to participate by hitting you back with another video, giving you a like or a share, or leaving you a comment. All these factors help your content fare better with the app’s algorithm.
• Know when to post: To engage your audience well, you need to do so when they’re awake. Aim to post at times your users are more likely to view the video and react quickly.
• Keep your TikTok videos short: Video completion is another one of the factors the TikTok algorithm considers, and short videos are easier for viewers to finish. Remember, this app is all about endless scrolling, so getting your followers to stick around for a long video is tricky in the first place due to the nature of the way people use the app.

Some final stats

How many followers on TikTok do I need to make money?

TikTokers with a minimum of 1,000 followers are eligible to receive gifts, and those with 10,000 followers can be considered for the TikTok Creator Fund. To receive tips, however, you’ll need to have at least 100,000 followers.

How many views do I need to make money on TikTok?

If you're looking to earn money via TikTok's Creator Fund, eligibility depends on a combination of followers and views. You'll need at least 100,000 authentic video views in the last 30 days.

How much does a TikToker make?

TikTok salaries range more vastly than the number of dance trends flying around this app. Beginners may earn a few hundred dollars a month, while more established influencers could earn hundreds of thousands of dollars a year (if not millions). So, if you’re just starting out, TikTok may be a side hustle and not yet a full-time job.

So, what’s the secret to earning big as a content creator on TikTok? Having a big following to back you up. Here are a few examples:

1. The Rock:

2. Selena Gomez:

3. Noah Beck: