All you need to know about how to grow a Twitter account

Post, persuade and prosper!

Yes, social media has made it easier to reach the masses, but can you interact with everyone? Not really. While some users restrict ads, some are less active than you’d want them to be. But Twitter is a powerful networking platform where your 280-character tweet can influence millions.

Whether you’re a small business trying to make it big or an aspiring influencer, leverage this social media platform to promote yourself and drive traffic to your profile.

Learn how to grow your Twitter account and gain credibility and new leads.

Why is your Twitter following count important?

With around 450 million monthly active users globally (at the time of writing), Twitter has exceptional reach.

The platform’s algorithm prioritizes quality content with high engagement rates relevant to particular users. A user who often browses vehicle-related posts will likely see more automotive content in their feed. That’s because the algorithm prioritizes posts that perform well with high engagement rates. If other Twitter users comment, like, or retweet a post, its engagement rating increases.

When you have a lot of followers, you have an excellent opportunity to score some of that coveted engagement. If your posts perform well among your followers, they’ll also fare better with the algorithm, which pushes your content out to new audiences (or non-followers).

How to get more followers on Twitter

First things first – you need to create engaging content that resonates with your audience, which falls in the algorithm’s good graces. Try to get your tweets in front of new viewers. Here’s how.

• Post visual content. Once upon a time, Twitter was all about posting snappy blurbs and news flashes. But now, users post videos, GIFs, memes, and images. These posts stand out in feeds full of texts and encourage viewers to take a second look.
• Use trends to your favor. Use hashtags in your post. Users searching for more content on this topic may stumble upon your tagged tweet. Plus, the app’s algorithm boosts content on popular themes and user interaction levels.
• Post regularly and at the right time. Twitter moves quickly, and some individuals tweet dozens of times a day. Design a content calendar to ensure consistency in your posting time, and schedule tweets to never miss an opportunity.
• Earn a blue tick. This social media application once only bestowed its coveted blue check mark upon public figures, but now anyone who signs up for Twitter Blue can get verified. Twitter Blue is a premium service that costs $11.00 per month for U.S. users (at the time of writing), and the app states that tweets from verified users will “rocket to the top of replies, mentions, and search.”
• Create Twitter threads. If you’re posting a longer message, use a Twitter thread, which allows you to link several tweets on a particular subject, and hold your viewers’ attention with a captivating tale. The Twitterati, Twitter’s vast community, typically uses fractions to indicate the number of tweets (e.g., 1/3, 2/3 and 3/3).
• Retweet yourself. No, retweeting your own content is not cringe! In fact, when you retweet, the app treats it like new content, making it more chronologically relevant.
• Take advantage of Twitter’s metrics and tools. Engage users with a poll, use Twitter analytics to understand what content resonates with your audience, and publish a promoted ad to help any of your regular tweets reach a larger audience.
• Partner with an influencer. While this is easier than done, try to reach out to a public figure and collaborate with them. Ensure that the influencer targets the users who’d be interested in your brand, and have the influencer talk up your content, products, or services.
• Live-tweet an event. In live tweeting, users post play-by-play tweets about an in-progress event, such as a sports match or an awards ceremony. This content is timely and highly relevant.
• Optimize your Twitter profile. Write a killer bio, use a high-quality profile photo, and add a link to outside content.
• Host a Twitter chat. People enjoy sharing their opinions on trending topics, so give them a forum to do so. Host Twitter chats to get both followers and non-followers talking. You might just rack up Twitter profile views or gain followers interested in the topic. But don’t forget to add a relevant hashtag in each tweet to attract more participants.
• Link to your Twitter account everywhere. Drop a link in your other social media profile (such as Instagram or LinkedIn) bios and on your website to your Twitter account, and cross-promote yourself. If you think too many links (such as your website and Twitter) might crowd your Insta bio, we have an excellent solution for you. Grab a free Linktree URL, which lets you add all your social media account links and other details in one place, making it super easy to manage your socials.

Is buying Twitter followers a good idea?

It may be tempting to buy followers to grow a large audience quickly, but it isn’t the best idea when strategizing how to become famous on Twitter.

Paid followers are often bots, which don’t interact with your posts like real humans. Buying followers only increase your follower count, but you really want to boost engagement.

Having a high follower account and low engagement on your tweets acts as a red flag for viewers. They infer that you purchased followers, and this may generate distrust. Save yourself a bad reputation by accumulating free Twitter followers, even if it takes longer.

If you have money to spend growing your following, try another method such as purchasing a Twitter ad or paying to promote a Tweet.

Grow your Twitter with Linktree

Twitter and all other social networks allow you to connect with your friends near and far. They provide some of the most powerful digital marketing tools to reach users from other demographics or geographic locations.

Leverage your presence on Twitter to boost your business, promote your music career or make some extra cash. Optimize your profile with a banging Twitter bio and a verification checkmark.

Speaking of optimizing, claim your free Linktree URL and redirect your followers to the rest of your web presence with just one click. And don’t forget to add your Twitter URL!