Want to make money creating videos? Here’s everything you need to know about getting sponsored on TikTok and monetizing your following.
TikTok is a huge market. With more than 1 billion monthly active users, the video sharing platform is estimated to pull in $500 million in revenue this year from the U.S. alone. Scratch huge—it’s a massive market.
More importantly, TikTok has a lot of potential for monetization. Users creating quality and catchy content are getting a crazy number of views, going viral, and becoming social media influencers in no time.
People want to jump on TikTok, both full-time and as a side hustle, and capitalize on the platform’s rising popularity to earn more money. Today’s TikTok stars like Charli D’Amelio are inspiring new career opportunities that begin with creating content that gets clicked on and noticed.
Getting sponsored is the most obvious way to make money on TikTok, but it’s not as easy as you may think! Read on as we tell you how to attract lucrative brand collaborations and partnerships and make money on TikTok.
How to get started with sponsored posts on TikTok
First and foremost, sponsored ads are paid ads, where a company pays TikTok content creators to advertise their product to their followers.
TikTok’s Ad Manager has a new hybrid format that manages the platform’s organic content and paid advertising. Brands can sponsor creators’ already published posts—provided they have the creator’s authorization. They can also reach out to popular TikTok influencers to put up sponsored posts that present their product or service in a favorable light.
But that’s not it. People can also get sponsored by TikTok. To earn money directly from the platform, users have to apply for TikTok’s Creator Marketplace, for which they must:
- Be 18 years or older
- Meet a baseline of 100,000 verified followers
- Have at least 100,000 video views in the last 30 days
- Have a Pro account
- Have posted three videos in the last 28 days
Who can get sponsored on TikTok?
You’re probably wondering how many followers you need to get someone to sponsor you on TikTok. Do you have to be an influencer? A micro-influencer? Famous?
Similar to other social media platforms, you should have at least 10,000 followers for brands to consider you. If you meet this requirement, in addition to the basic TikTok rules, it is likely you can get sponsored by a brand or business on TikTok.
But the main question is how do you get a sponsored post on TikTok?
How to get sponsored on TikTok
Before the money, you need a solid strategy to succeed on TikTok. Here are a few tactics to help you secure more brand connections and establish your brand.
1. Make your TikTok profile interesting
Your TikTok profile is your virtual business card. You want it to pop and encourage profile visitors to hit that ‘Follow’ button. What’s more, this doesn’t have to be hard.
Your TikTok profile should have:
- A professional profile picture
- A witty or memorable tagline
- Links to other social media platforms, even better if you have a single link streamlining all your content
- Your business contact email
- A callout to brands to indicate you’re open to sponsorships
Gary Vaynerchuk’s TikTok is an excellent example of doing more with fewer words. His bio immediately informs you he’s an entrepreneur, investor, and CEO. By name-dropping some biggest companies right now (Uber, Venmo), he’s also telling you he isn’t your run-of-the-mill entrepreneur, investor, and CEO either.
If your style is more laid-back, casual, or quirky, you can do something like Alexis Hinkley, or Lex. Her TikTok page, @travelingnurse, is full of personality.
It’s honest and engaging, which boosts her chances to score more followers. Plus, there’s a link directing visitors to her website where they can buy her photo prints.
2. Build your TikTok following
Before you think about earning money from TikTok, you need to create a loyal fan base and have a significant number of followers.
Brands want to sponsor creators on TikTok because of the platform’s authenticity. TikTok content is noticeably less filtered and enjoys genuine engagement between the creator and the followers. This is one of the reasons it is so popular amongst Gen-Zers who like to participate in social media conversations and experiments on platforms, rather than be passive observers.
To start, you’ll need real, engaged followers who love, comment and appreciate your content. Here are a few tips to help you grow your audience:
- Choose a niche you’re interested in
- Interact and engage with your subscribers and other creators in your niche
- Understand your audience, including their likes and dislikes
- Post creative and entertaining content regularly for greater visibility
- Use trending hashtags and sounds or songs
- Upload tried-and-tested video formats: before and after, how-to’s, hacks, product demos, and reviews
- Upgrade to a TikTok Pro account for valuable insights related to your account
TikTok Pro Account Analytics
You’ll also need a strong following on other popular channels, especially Instagram and YouTube. The more you boost your follower list on different social media platforms, the more appealing you’ll be to brands looking to sponsor TikTokers.
3. Create organic content about your favorite brands
Brands pay good money for TikTok sponsorships. It’s why they want someone capable of driving sales.
Yes, sales. Getting views, likes, and comments is great, but it’s the number of sales you make that’s the true measure of your influence.
Post like you are already sponsored to show brands what you are capable of. Create organic, honest, non-sponsored TikToks about the brands you love and encourage your followers to buy their products. You can also create magic links, letting your fans shop for everything you recommend directly through then.
As fans purchase items using your affiliate links, you’ll earn commission and eventually create a stellar sales record that’s enough to entice brands.
Getting paid for TikTok sponsorships
Business Insider found that users can make an average of $0.01 to $0.02 for each sponsored view on TikTok. For context, you can earn at least $1,000 if your video ends up gathering 100,000 views, which is a lot less than the average views mega TikTok influencers get but three times more than a macro-influencer.
Although nothing beats building a strong TikTok following, direct outreach to companies is equally effective. Using this, you can get sponsorship on other platforms, such as YouTube and podcasts.
But there’s a catch: you’ll face more rejection than on other platforms. That’s because TikTok is a significantly newer platform compared to Facebook or Instagram. As such, many marketing departments don’t have a strategy for it. So if you reach out to a company without researching their interest in TikTok, you’ll likely hear a lot of “nos.”
This doesn’t mean you should abandon your TikTok dreams.
Several well-renowned and not-so-renowned brands recognize TikTok as the fastest-growing social media platform, and they all want a piece of the pie. Reach out to such companies directly, letting them know you’re open for collaborations. Alternatively, you can hire a brand or influencer connection service to do so on your behalf.
For inspiration and ideas, check out other TikTokers doing sponsored content to learn which brands are open for sponsorships. Research the companies they are promoting, what products and services are being promoted, and promotion tactics. Make a list and reach out to these brands with your proposal.
How much money can you make from a sponsored post on TikTok?
TikTok sponsorships are an open negotiation between you and the brand. You want more money, and the brand will try to get the cheapest advertising they can. Like most deals, you will have to negotiate wisely.
To give you an idea, content creators usually get $500-$1000 for a sponsored post. There are exceptions, though. Addison Rae makes around $90,000 for a sponsored post on TikTok, thanks to her 84.8 million followers on the platform.
TikTok Star Addison Rae gets millions of views on her posts
Put simply: if you got less than 100,000 followers you won’t make much, but if you have more than 1 million, you’ll see a lot of zeros on your paycheck.
How to connect with brands to sponsor you
At this stage, you know what you need to do to get sponsored on TikTok and what brands should pay you for posts. Now, let’s understand how you can reach out to such brands.
For starters, you should know how to pitch your TikTok account to brands. Brands generally will want the following information:
- Where they can find your TikTok channel (AKA your profile link)
- Whether your audience matches their target customers.
- Your average video views on the last 30 to 60 days
- What is your subscriber count
- What are your audience demographics (age, gender, location)
You can also pitch your TikTok video idea to promote the brand’s product or service as well as negotiate your charges. That said, wait until later to talk about money.
We highly recommend using Linktree as your primary platform to showcase your content across different sites when pitching to sponsors. Even Charli D’Amelio, the most followed TikToker, on the planet uses it. That’s got to count for something, right?
TIkTok Star Charli D’Amelio uses Linktree
By putting all your social media profiles and channels into one, easy-to-access place, Linktree allows you to grow your audience into one unified community. Think of it as a roadmap for your sponsors to access exactly what you’re offering.
Besides links, Linktree has unique features that help creators make money, such as Commerce Links to collect tips and payments, an in-app Spring store to sell products and merch, and detailed analytics to truly understand your audience.
How to create a sponsored post on TikTok
Creating a sponsored TikTok video is similar to making regular TikToks.
For the most part, the only difference is you have to include a #ad or #sponsored in your captions whenever you post them. This is required for transparency with consumers, so your viewers know you’re getting paid to put up the post.
You’ll also have to tag your sponsors, which makes sense since you want your viewers to buy from the brand.
Tools to make a sponsored video post
TikTok allows you to record and edit videos on your own. It has built-in video editing tools that, although basic, are powerful enough to help you enhance your TikToks.
You can also use other, more sophisticated tools to make your sponsored TikTok posts more appealing—something we highly recommend. Some of our favorite tools are:
- Wondershare Filmora Video Editor for advanced video editing
- TikTokAnalytics to get insights about TikTok profiles, hashtags, and trends
- TokCaptain to gain more following on TikTok
Ready to Earn?
So that’s it—we’ve covered everything you need to know to get sponsored on TikTok and start earning money from the platform.
Focus on building a loyal fan base and then reach out to brands that offer TikTok sponsorships. To put yourself on the fast track to success, make sure you sign up with Linktree for free and connect all of your content with just one single link. You got this!