Discover the 10 best ways to get real estate leads with these top tips and expert strategies.
Did you know there are over 360,000 real estate brokerage firms currently operating in the US? That’s a whole lot of real estate agents competing to secure new listings.
But as a real estate agent, there are plenty of steps you can take to boost your chances of securing new listings, even in a competitive market. From brand awareness activities to incentivizing new leads, all it takes is the right strategies to generate new real estate leads.
Ready to get started? We’ve rounded up ten proven ways to get real estate leads, along with real-world examples and tips for converting prospects into sellers on your books.
In real estate, boosting your visibility in the local community can be a game changer for your business. The more active and present you are at local events and community gatherings, the greater your chances of meeting new vendors and even potential buyers.
Take this example: a 2020 study found that businesses that sponsored sports events saw a positive impact on their brand image along with increased exposure and growth in sales.
As real estate is a highly localized industry, it’s important to showcase your involvement and understanding of the concerns that matter to residents. Plus, giving back to the local area you operate in demonstrates that your real estate agency is committed to having a positive impact on the wider community.
To grow your profile in your local community as a real estate agent, it’s worth considering:
The best bit? All of the above can be shared across your agency’s social media channels to amplify the impact of your efforts.
Building an active, engaging social media presence is non-negotiable for real estate agents. Research by the National Association of Realtors has found that social media drives the most high-quality leads for real estate agents (52%).
But simply setting up an Instagram account and posting a few photos isn’t going to be enough to drive quality leads to your agency. Instead, you need to develop a social media strategy that builds trust, boosts your brand awareness and gives potential vendors a reason to choose you.
In practical terms, here’s how real estate agents can turn their social media channels into a lead generation machine:
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Have you heard of search engine optimization (SEO)? It might sound complex, but it all boils down to this: adding the right keywords to your website copy to get your agency in front of more potential leads on Google!
Search engines are a place of discovery. Vendors head to Google to find and compare potential agents, while buyers jump onto search engines to scout out their dream homes.
So, how can you ensure your real estate agency appears at the top of the search results without spending a cent on ads?
💡 Linktree Tip: Want to really boost your SEO results? Try writing educational blog content aligned with high-performing SEO keywords. The more new content you produce, the better your chances of ranking on page one of the Google search results.
Sometimes, vendors need a little nudge to take action. With so many real estate agents competing for listings, you want to do everything you can to stand out and win the attention of potential clients.
One strategy to consider is incentivizing new enquiries with a freebie, like complimentary home valuations.
This is a winning strategy for a few reasons:
Referrals can offer a lucrative pipeline of leads for real estate agencies. So, why not set up a program that rewards past happy clients for recommending your services to their friends or family?
Whether it’s a cash reward or a gift to a local business, using a referral system can increase your chances of securing new listings from residents in your local area.
Real estate is a relationship business. Getting in front of your ideal clients is the first step to turning a lead into a new listing.
By hosting events tailored to the topics vendors care about, you can build connections with new leads and put them on the pathway to listing with your real estate agency.
From webinars to ‘wine and wisdom’ sessions, invite prospective clients into your office for an informative, relaxed educational event that will see them walk away with tangible insights into the local market–and how you can help them succeed!
Word-of-mouth is a powerful lead generation tool in the world of real estate. The good news? You likely already have a network of suppliers and local businesses that you can tap into for word-of-mouth referrals.
Think about all the suppliers you work with as an agency, from property stylists to florists to buyers agents. These service providers are working with your ideal clients every single day.
That’s why it’s important to foster strong relationships with these complimentary service providers. Whether you promote their businesses on your social media channels or nominate them as your preferred provider, taking care of your suppliers can deliver big benefits to your real estate business!
So, you’ve secured an initial meeting with a potential vendor. Now what?
As a real estate agent, you need to have clear strategies and frameworks in place for how you’re going to market potential listings.
There’s a reason why 63% of real estate agents use social media to promote their listings. It’s one of the best ways to reach a wide pool of potential buyers and boost interest in a current listing.
Plus, with one link, agents can showcase their current listings, promote upcoming viewings and make it easy for buyers to contact them—thanks to Linktree.
Social proof is a powerful way to turn potential leads into listings. Along with gathering Google reviews and testimonials, it’s important to have a plan for amplifying this social proof across your own marketing channels.
With social media, you can turn these testimonials into engaging case studies and campaign success stories, walking prospects through the strategy you used to drive such a strong sale price.
Plus, you can even get your happy clients to jump in front of the camera to vouch for your expertise in their own words. Turn this into Instagram Reels and TikTok videos and get ready to watch your new leads grow!
Speed is everything when it comes to buying and selling property. But you don’t need to be online 24/7 to continue driving leads for your real estate business.
On social media channels, you can set up Direct Message (DM) automations that serve instant replies to prospects at all hours of the day.
Jump into the backend of your Instagram account to switch on automated FAQs, enabling you to serve instant templated replies to common questions you receive from prospects.
As a real estate agent, you need the right support in your corner. While you handle the hard work of attracting new prospects, Linktree will do the heavy lifting to capture and convert them into leads.
Join over 100,000 top real estate professionals
Use Linktree's custom-designed forms to capture leads, and turn profile visitors into potential buyers with seamless contact and follow-up tools.
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