How to get more views on TikTok and reel in followers

TikTok creators can make good money from the comfort of their bedrooms by monologuing about their day or dueting on others’ videos for laughs. Who wouldn’t want to get in on that action?

Creating stand-out content on an app full of comedians, artists, and influencers takes a lot of work. And once you hit your stride as a creator, that work isn’t over – keeping the followers flowing in and the video views racking up is a new challenge.

The TikTok algorithm prioritizes content that performs well, amplifying it to an even broader audience. Yes, creators with a lot of views benefit from better rankings within the app’s algorithm, but they can also make money off the high engagement. Cha-ching!

A great creator is skilled at attracting views – and we can teach you. Read on to learn how to get more views on TikTok and turn them into profits.

What are views on TikTok?

Views are the number of times a TikTok video starts playing. Whether or not a person watches until the end (a metric called the “completion rate”) doesn't influence the view count. If the same viewer rewatches the video several times, each counts as a new view.

For a quick glance at the view count on your videos, head to your profile. In the bottom-left corner of each of your uploads, you will see a play button and the number of times your video has been played up to four digits. You can also see this data on other creators’ profiles.

To see the exact number of total watches, you need a TikTok Pro account – don’t worry, it’s free. After seven days, the app will show you in-depth analytics about your profile. Here’s how to set it up:

1. From your profile, tap on the three lines icon in the top right corner of the screen.
2. Select “Settings and privacy” from the pop-up menu.
3. Under “ACCOUNT,” select “Manage my account.”
4. Select “Switch to Pro Account” and choose a category (the app will not display your selection on your profile – that’s between you and TikTok).
5. Verify your account’s email address or phone number.
6. Navigate back to the “Settings and Privacy” menu, where you will now see “Analytics” under “ACCOUNT.”
7. Check back in seven days to track your video views under the “Overview” section of the “Analytics” page.

Earning money based on views

There are several ways to make money on TikTok. You may choose to partner with a brand and create sponsored posts or use an affiliate link to start earning – this isn’t a completely engagement-driven path, as brands choose partners at their discretion. However, an influencer’s main appeal to companies is their audience and impact, so a solid view count is an asset. Another way to convert videos into cash is to join TikTok’s Creator Fund.

Views are essential for anyone wanting to join the program. And you need a lot – TikTok requires 100,000 authentic video views in 30 days to become part of the fund. But once you’re in, you can be paid for the number of times other TikTokers watch your content.

According to TikTok, the fund pays creators based on “a combination of factors,” including:

• Number of views
• Authenticity of views
• Level of engagement with the content
• Adherence to the app’s Community Guidelines and Terms of Service

There’s no limit to what you can earn through the program – the more successful your content, the more money in your pocket. So, how much does TikTok pay per view? It’s hard to say. Some estimates suggest it’s anywhere from two to four cents per 1,000 views, but TikTok hasn’t shared the exact amount with the public.

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How to get more views on TikTok

Views greatly influence your ability to succeed on TikTok and earn money from your content. Whether you’re a budding creator or an established influencer, upping the number of watches on your videos should be a top priority. Here are some strategies to help you earn more views:

• Use hashtags: This is a tried-and-true social media hack and a good one. Put relevant hashtags on your videos so TikTok users can organically discover your content in a search. For example, tagging your video #vegan, #glutenfree, and #ASMR will put your cooking clips in front of the right audience and increase engagement.
• Jump on trending topics: Trends take off on TikTok, and many have propelled content creators to overnight fame. It may not be your typical content to lip sync to a popular song, test out an odd cleaning product on camera or take on a dance challenge, but getting outside of your comfort zone could put you on the map. After all, many users fall into a rabbit hole of binge-watching videos on a trend they really enjoy (and the algorithm likes this, too).
• Make quality content: Stick to the highest video and production quality possible (unless lo-fi content is your vibe). Quality doesn’t necessarily imply complexity – while some successful creators have excellent editing skills, others shine by writing jokes that land or generating well-thought-out content for a popular niche.
• Work with other creators: One way to expand your audience quickly is to put your content in front of new people. You can do so by teaming up with other creators on a Live, Duetting a video or meeting up IRL. If the other creator’s audience digs the content, they may choose to hit “follow.”
• Post at the right times: You can bring in more TikTok views if you upload when your audience is online – for example, viewers in another time zone may be missing your videos because they’re asleep. Use analytics to see the dates and times when your audience engages most with your content, and make an effort to post then.
• Learn from your audience: Some videos, even from the most talented creators, flop. That’s okay – it’s a natural part of being creative and trying something new. Learn what your audience likes by tracking views, likes, comments, shares and other forms of engagement. Well-liked content sits well with TikTok’s algorithm (and your viewers).
• Duet with someone you don’t know: You can provide a running commentary on another creator’s content in a video Duet. Some people narrate cooking videos with hilarious voiceovers, while others react in real-time to sped-up design or cleaning clips. Duet videos are particularly satisfying to watch because they combine two pieces of attention-grabbing content – and it exposes you to another creator’s audience.
• Cross-promote your profile: Promote your TikTok account on other social media platforms – this way, your followers can flock to you on the app and up your engagement. Repost videos as Reels on Instagram and drop a link to your TikTok account in your other social media bios. To add multiple links in your bios, get a Linktree and branch out to your entire web presence.

Is buying views a good idea?

Buying TikTok followers or views is rarely a wise idea. Platforms offering these services generate views and follows from fake or bot-operated accounts, and these false users don’t interact as real humans would. This means there could be a suspicious delta between your high follower count and engagement rates.

Besides, the Creator Fund decides on eligibility and payment rates based on the authenticity of your views. Having fake followers won’t help you join the fund or earn money.

FAQs about TikTok views

Still have lingering questions about views on TikTok? Here are the answers to common queries:

What’s considered viral on Tiktok?

There’s no single right answer to this question, but most of us are on the same page. In general, several thousand views on a video classifies it as “semi-viral,” while clips that bring in hundreds of thousands to millions are considered full-blown viral.

How can I go viral on TikTok?

Unfortunately, there’s no formula for going viral. However, implementing the tips above is a great place to start. It also helps to read up on how the app’s most famous content creators made it big for inspiration.

Why am I not getting TikTok views?

If you’re experiencing consistently low views, it could be for a number of reasons. Perhaps you’re posting at the wrong times or forgetting to use hashtags. The best strategy to overcome a slump is to learn what your target audience likes and post consistent, high-quality videos in line with their interests. Try to grab TikTok viewers’ attention in the first few seconds of the clip so they stay to watch the rest – they might even drop a follow.

Take your TikTok account to the next level with Linktree

Successful TikTokers know how to navigate the app with their eyes closed. You can reach this level of expertise, too – let us lend you a helping hand.

Our blog can teach you how to edit TikTok videos, remove filters and make marketing content for your business. And be sure to try our TikTok Profile Kit, which allows creators to access their TikTok accounts via Linktree, highlight their profile and display up to six videos.