How to get more followers on TikTok: 8 tips

No one likes a stagnant follower count.

Spending hours filming, rearranging and trimming clips to post the perfect Tiktok, only to receive 200 views, is discouraging. With low view counts, reaching your desired follower count can feel out of reach.

Luckily, you can employ various tried-and-true tactics to get your growth on track. By creating a strategy that focuses on purpose-led content, you can measure what’s working and what’s not more effectively. Read on to discover practical tips on how to get more followers on TikTok.

Why is follower growth on TikTok so important?

On TikTok, your follower count indicates your success, and follower behavior informs your content strategy. Here are a few more reasons fostering growth on TikTok is important for any brand and business:

• More credibility: Viewers often click on a creator’s profile when a video goes viral to explore other content. Profiles with limited followers and content suggest that a viral video was a one-off, whereas those with high follower counts and plentiful content appear credible.
• Increased engagement: The higher your follower count, the greater your chance of earning substantial viewer engagement. High engagement rates tell TikTok your content is well-liked and valuable, informing the platform to propel your content toward new users outside your followers list. And this means more than receiving TikTok emojis in your comments, and more users watching your videos start to finish, pressing share and tapping follow.
• Monetization opportunities: Large brands are more likely to invest in TikTok creators with high follower counts and engaged users for influencer marketing.
• Better insights: The more followers you have, the easier it is to measure and compare the success of each video you create. You can look over your entire range of content and explore which videos gained the most and least engagement to make content more strategically.
• A greater community impact: A significant TikTik following means you can impact a larger audience, sharing important social causes and positive affirmations.

How many followers do you need on TikTok?

There’s no set follower count to aim for — the more, the merrier.

And as important as quantity is, so is quality. You want to attract a community of viewers who are genuinely interested in your content and business offerings, who regularly engage with your content. This increases the chance that the TikTok algorithm promotes you to an even wider audience.

8 tips to get more followers on TikTok

Building a following takes hard work, consistency and creativity. Here are eight tips to streamline this process and draw viewers to your channel.

1. Find your niche

Determining a content niche is an effective way to build a like-minded and engaged community. Once you find your market space, get to know this audience and determine the best content to create and when you’ll post it. You can also see who viewed your TikTok profile to better understand your target audience.

If you’re trying to make it into the BookTok universe, reviewing books is the standard. Finding something more specific in this corner of the internet, like focusing on horror books or using a new review format, will help you stand out.

2. Use relevant hashtags

Hashtags amplify your content to users outside your followers list, as anyone can search these hashtags to find your videos. And well-placed tags might land you on the “For You” page of those engaging with similar content, exposing your TikToks to an even wider audience.

3. Collaborate with other creators

No matter your account type – be it business or personal – collaborating with others is a win-win regarding visibility. Find popular accounts that align with your brand, then work together to boost each other’s follower count.

You have a few options to collaborate. First, you can stitch another creator’s video, which is when a short segment of their video is shown before yours. Second, you can duet another TikTok, which is when you split the screen between another creator’s video and your own to give a real-time reaction. These TikTok features enable you to comment, react and share other users’ content to provide additional value to your audience while joining forces with other popular creators.

Learning how to repost on TikTok is another great way to share others’ original content to your account while giving them credit, and you might earn a repost from that same creator if they’re aligned with your brand. Choosing to stitch or duet allows you to add your own creative spin on someone else’s content, so it’s up to you which feels best.

You can even organize in-person meet-ups with like-minded creators to introduce them to your audience and be introduced to theirs.

4. Review your analytics

Dive into account analytics to discover more about your audience, like when they’re most active. These insights showcase the best times to post on TikTok to reach higher engagement rates, in turn gaining new followers.

5. Use trending audio

TikTok’s influence on audio knows no bounds as retro tunes resurface from forgotten shelves and new singles climb the charts after a video goes viral.

Using trending audio in your videos motivates TikTok to share it with users engaging with that sound. And the audio’s biggest fans may tap “like” just because they got to listen to the tune again.

But sometimes, the audio is linked to particular trends and challenges, so remember to explore where it originated to determine if it applies to your content. You might find that the original message doesn’t align with your brand, even if it increases your odds of ending up on the For-You Page.

6. Try a trend or challenge

Not every challenge will speak to you — you’ll likely scroll right past many. But when a challenge resonates with you and your niche, participating can skyrocket your profile’s visibility.

Participating in challenges with trending sounds and hashtags propels your video toward viewers reacting positively to the trend. And if you nail the challenge, viewers may tap your profile to check out the rest of your work.

7. Invest in TikTok ads

Going viral from organic reach is an arduous battle. To sidestep the TikTok algorithm altogether, invest in paid TikTok ads to magnify your content’s reach instantly. This option lets you specify your ideal demographic and determine a budget — then, TikTok does the rest.

8. Go live

Learning how to go live on TikTok is another great way to engage with your followers and boost your account to a wider audience. Inside the TikTok app there’s a special button for live broadcasts in the top left corner of the home page that allows users worldwide to stream content in real-time. When you broadcast a public live video, your account can appear in the live video section for new users to find your account.

Your live videos can also appear sporadically on users’ For You page, giving your content another way to reach a new audience while they scroll.

Your growth, your way with Linktree

Seeing your follower count slowly rise is satisfying — but just remember: not all followers are created equal. Post thoughtfully-crafted content that suits your target audience and you’ll gain an engaged and genuinely interested community that shares your account with others.

Aside from your follower count, there are many more ways to build account credibility and monetize your account, like verifying it and removing filters to showcase your authenticity. Visit our blog for more audience-boosting tips.