How to connect Instagram to Facebook

Facebook, now known as Meta, revolutionized the social media landscape after acquiring Instagram for $1 billion. This integration allows users to upload Instagram posts directly to their Facebook page newsfeed, unlike other social media integrations, like Twitter (which allows Instagram posts to appear on their platform as a web link).

When users connect an Instagram profile to their Facebook profile, they can post pictures and videos on both platforms at once, saving time and showing both audiences their content. And because likes on Instagram posts show up on Facebook, you’ll gain traction and credibility across your accounts.

Currently, users can only connect one Instagram account to their Facebook profile from the Instagram mobile app for Android or iOS. But connecting these two platforms increases users’ exposure opportunities, making it easy for them to reach different demographics. Plus, linking an Instagram business profile and Facebook account can make account recovery more straightforward if you get locked out of one account.

Let’s learn how.

How to link your Instagram account to Facebook profile or page

1. Open the Instagram app

2. Tap your profile picture in the bottom right

3. Tap the three bars (hamburger menu) in the upper-right corner of your profile and select Settings

4. Tap Accounts Center at the bottom, and click on Set up Accounts Center. Sign in to Facebook with your login information

5. Click on Sharing across profiles

6. Tap Add accounts

7. Press continue and confirm Facebook’s prompts/pop-ups to connect your accounts

Ta-da! Just like that, you’re ready to start sharing across platforms and supercharge your content strategy.

The benefits of linking your Instagram account to your Facebook profile

Linking Instagram and Facebook accounts streamlines your social network experience. Here are some benefits:

• Facilitates a higher chance for a larger audience to see posted content, which should increase the “post view” count, even if you’re a small business
• Saves users time, as they can post content to two social media platforms at once
• Targets Instagram posts to appear on a user’s timeline or a managed Facebook business page
• Enables users to curate which Instagram posts that appear on Facebook, which could bring potential followers from Facebook to Instagram, boosting Instagram audience
• Helps post Instagram stories as Facebook stories automatically

Unlink your Facebook account from Instagram

While connecting an Instagram account to Facebook can be convenient, there may come a time when you want to unlink them. This needs to be done through Instagram.

Here’s how:

1. Open the Instagram app and tap the profile icon on the bottom right of the screen

2. Tap the hamburger menu

3. Click on Settings

4. Scroll down to Accounts Center and tap the button

5. Tap Accounts & profiles

6. Next, Instagram will present a list of linked accounts. Click on your Facebook account

7. Click on Remove

8. When prompted, tap Continue

Start posting

Now that you know how to connect your Instagram to Facebook, your content schedule will be easier to manage. Posting across different platforms will help you reach different demographics to easily share your content with the world.

If you want to keep all of your social media accounts and relevant links in one place, use Linktree. You can even track where your audience comes from through your Linktree to better understand what to prioritize in your content calendar. Let us help you simplify your content creation to help you become a social media pro.