Get down to business: how to add an address to your Instagram bio

Have you ever been scrolling through Instagram, say, right before dinner, and seen a perfectly-photographed image of a dish that makes your mouth water? Did you then follow through to the restaurant's Instagram profile page, ready to make a reservation or order some takeout, only to not find an address?

On the viewer's end of this interaction, we’re left wanting, hungry, and opening up a search engine to do some research on the restaurant’s address. Users might get tired and simply move on to the next delicious-looking post. If you’re the restaurant owner, you’re missing out on what could have been an easy lead.

Read on to learn how to add an address to your Instagram bio to never leave a potential customer wondering how to find your location. Including your address not only helps Instagram users find you but provides some context. We imagine you chose your business’s neighborhood and surroundings for a reason, and this is a customer’s first cue into your vibe.

Before you start: Let’s get down to business

Whether you offer burgers, bags, or books, if you’re a business with an IG presence trying to make a sale, you should make it easy for viewers to find your brick-and-mortar location. Any time you can take some legwork out of a lead, you’re allowing a customer to engage with your products or services faster.

Instagram understands the importance of being able to list your business location on your account page. That’s why they’ve opened this feature up to business accounts (and business accounts only. Offering this option to personal accounts would be a major privacy issue. Businesses usually want traffic, not privacy). Instagram has made “getting there” easier. They’ve even made the location you set visible right under your bio as a hyperlink that will open Apple or Google maps to show customers how to reach you.

Add your location to your Instagram profile, and that customer scrolling for the perfect bite before their lunch break will find real-time directions to your restaurant. They’d already be on their way.

How to add a location on an Instagram bio

So, we’ve sold you on the importance of featuring your location, but now you’re wondering how to add an address to an Instagram bio. Follow these next few steps:

1. Open the Instagram app on desktop or mobile.
2. Jump onto your Instagram business account.
3. Click on your profile picture to edit your profile.
4. On Instagram, the Edit Profile function is right under your bio. Click on it.
5. From the options given, select Business Address.
6. Fill out the required location information like the Street Address, City/Town, and Zip Code.
7. Tap the blue checkmark in the upper right-hand corner of the screen to Save your changes.
8. On the page for your contact information, tap the blue checkmark again to Save and exit the function.

Once set, the location will be visible to anyone on Instagram, whether they follow you or not. That’s a good thing. New customers who aren’t yet following your business can still engage with your products or services by stopping by your locale. If you ever need to turn your address off later — for example, in the case of a move — you can do that. We’ll explain how in the next section.

FAQ: I added my address but it’s not showing!

Adding your address to your business Instagram account should be simple, so if you’re trying to do so following the steps above and it’s not working, we understand why that’d be frustrating.

The cause is likely that you've hidden your contact information, and to display your address, you’ll have to disable this feature. Here's how, in a few simple steps:

1. Open the IG app on desktop or mobile.
2. Open your business account.
3. Click on your business profile picture.
4. Click on Edit Profile, found under your bio and above your Instagram posts.
5. Select Profile Display.
6. If the Display Contact Info toggle is turned off, turn it back on to display your address.
7. Tap the blue checkmark in the upper right-hand corner of the screen to save your changes.

Undergoing some changes? If you need to temporarily turn off your address or other contact information, you can repeat Step 5 from above, toggling in the other direction. We recommend doing this if you’re moving as you don’t want customers to get lost.

While you’re there, add some links

While you’re hovering around your Instagram bio making changes to your address settings, why not add some links and engage even further with your audience?

Instagram allows you to add one link, but with a Linktree URL, you can branch out into several links across platforms. This allows you to direct viewers to your other social media networks like LinkedIn, Facebook, or your company website.

Think back to our restaurant example. You could add a link to your menu here, and your customers will be excited about everything they’re about to order while walking over to your spot. If you have another type of business, include a link to your e-commerce store. Your customers can jump right to your online shop from your business page on IG and buy whatever cute item you posted that drew them in.