Linktree: Stefanus, tell us about your role and how you came to be at Greenpeace!
Stefanus: “I have quite an eclectic background having worked in Yahoo Search Marketing and having managed the digital operations of several different lifestyle magazines including Luxury-Insider, Harper’s Bazaar, Elle and Men’s Health. I applied for the role at Greenpeace because it’s been a personal goal of mine to dedicate some part of my professional achievements to the non-profit sector. It’s my way of giving back.
“My official job title is a Content Editor, but with a non-profit, it’s less systematic and the job title often doesn’t reflect the bulk of your responsibilities. I am, mostly, responsible for implementing and developing the Greenpeace International digital strategy. A huge chunk of that responsibility is cultivating a data-informed culture within the team.”
What does your wider team look like?
“The team is separated between 3 time-zones — Asia, Europe and the Americas — so we can operate 24/7. Everyone has different areas of expertise, from filming and video editing, to press and media relations, to digital and social, but we all need to be adaptable and responsive, so reasonably adept in almost every piece of the pie.”
What are your main goals with digital marketing?
“We have two main objectives – deepening our engagement with our supporters and providing a platform for minorities and indigenous people who are standing on the front line.”