6 tips for writing an entrepreneur instagram bio like a boss

If you’re a fan of Instagram, chances are you’ve written your bio on your personal account like a pro. You found a way to highlight your hobbies and tell the world where all you’ve traveled is in just 150 characters. Kudos!

But when it comes time to make a business bio for Instagram, the pressure’s on. After all, Instagram is likely part of your social media marketing strategy, and your professional bio for Instagram isn’t just a first impression. It’s the modern-day elevator pitch.

Currently, Instagram boasts roughly 1.21 billion monthly active users, and if you’re like any successful entrepreneur, you think of each and everyone as a potential client who’s ready and waiting to engage with your brand. They just have to find you first. That’s why knowing how to write an Instagram bio that captivates users to look your way is key. No need to stress or sweat. We're here to walk you through the process of crafting a professional bio that shines.

Bios for entrepreneurs: the 3 must

Instagram business accounts work a little bit differently than personal ones. They have a more extensive bio section that allows business owners to include a blurb about the brand, contact information, and a call-to-action (CTA). If you’re an entrepreneur, you know that all free marketing space is great marketing space, so make the most of your business’s IG bio by giving your viewers the most information possible.

• Business Description: This section is essential. Tell the world what you do in 150 characters, and while we encourage you to get creative with it, prioritize the clarity of your message above all.
• Contact info: On Instagram for business, you can list your company’s physical address, phone number, email address, and website. All these fields are optional, and you can turn the features for your number and addresses on and off whenever you like. If you have a brick-and-mortar business, like a boutique or restaurant, we highly recommend including your address so that Instagram users know how to find you. And take advantage of the space for a clickable link that'll redirect viewers to more of your content online.
• CTA: IG biz accounts also come with some easy-to-use CTA features. Instagram offers Book Now and Reserve buttons, which are perfect for service-based businesses. If you own a bed-and-breakfast, brunch spot, or spa, your customers can make reservations in just a few clicks. Make it easy for people to engage with you.

6 tips for crafting an engaging bio for an Instagram business account

The trickiest part of making an IG bio that stands out from the virtual crowd is crafting the perfect 150-word description of your brand. Here are a few tips to guide you:

1. Convey brand personality and voice

Telling users what you do is one thing, but telling them how you do it is another. Give viewers an idea of the spirit and vibe of your operation by using a voice—whether laid-back, funny, authoritative, or warm—that represents your company's values and is in line with your marketing materials.

2. Use line breaks

Spread out your information so that it’s easier to read. Instead of making one long sentence about your company, split up your introduction into a few short ones, and use the return key to drop them onto separate lines. If your business has hours of operation, you can include them here and set them off from the general description of your brand on a new line.

3. Add branded hashtags

What proprietary hashtags have you used on your Instagram posts to describe your brand? Your Insta bio is the perfect place to repeat them. When users click on them, they’ll be transported to content marked with those hashtags—that is, your content.

4. Use emojis

If your company has a more laid-back marketing attitude, you may be able to get away with a few emojis. Just remember to keep your account visually consistent. If your posts are very refined, emojis in your bio may look jarring. But, if your company’s marketing gives off a fun and friendly vibe, using emojis can be a way to keep it on brand.

5. Make it easy to read

Breaking your information up into different lines is one way to make your bio easy on the eyes, but it also helps to use simple language. Avoid stuffing so much information into the space that you have to rely on abbreviations, as these can be hard for viewers to parse. Your Instagram bio is an important opportunity to show the world who you are, but it’s not the only opportunity. Keep your text direct, to the point, and clear. You’ll be able to give your followers a fuller picture of your brand elsewhere.

6. Add a link

Where can viewers interact with more than just 150 characters of information about your company? On that website, you took so much time to carefully craft. Insert a link in your bio so your followers can quickly connect with outside content. This tip is essential if you have an e-commerce site as clicks can turn into leads and, later, sales. If you can’t decide which link to include because you have an online store, LinkedIn page, YouTube presence, and several other social media platforms use a Linktree URL. This link branches out into several others, so you can redirect your audience to up to five different places.

Get inspired with these 3 Instagram bio examples for businesses

It never hurts to get some inspiration. Look to big brands you admire and competitors in your niche for Instagram bio ideas.

1. The Guardian: This “fearless” news outlet isn’t afraid of delivering facts or using an emoji (or four) to give viewers a taste of their edgy vibe. They also make great use of indented lines to separate out key facts about the work they do.

2. The UEFA Champions League: This popular soccer event sure knows how to drive attention to their outside content by using emoji hands to point right at their LinktreeURL. From there, sports fans can delve deeper into the latest news on the event and updates on the draw.

3. HBO: This broadcasting company knows how to keep things simple. Their five-word, one-sentence bio piques viewers’ interest and even includes a jump link to one of the company’s other Instagram accounts. This is what we call an effective use of space.