Share Your Cooking Secrets with Digital Courses

As a food creator, your audience doesn’t just want your recipes. They want to learn how you make them. They want to know your techniques, your tips, and the creative process behind your dishes. Teaching what you know is one of the most powerful ways to deepen your connection with your community while growing your income.

With Linktree Courses, powered by Kajabi, you can easily create and sell full cooking courses directly from your Linktree. Whether it’s a “Baking Basics Bootcamp” or a “Plant-Based Cooking Masterclass,” your audience can learn from you step by step.

In this article, you’ll learn how to create, share, and sell your own cooking course to turn your kitchen expertise into a lasting business.

1. Choose your course topic and audience‍

The best courses focus on a clear outcome. Instead of trying to teach everything, start with one topic that your audience is already asking for.

Ask yourself:

• What do people DM or comment about most?
• What skills or techniques do you find yourself explaining repeatedly?
• What could someone confidently learn from you in just a few lessons?

Examples of course ideas for food creators:

• Beginner’s Guide to Bread Baking
• How to Build Flavor in Every Meal
• Meal Prep for Busy Parents
• Mastering Plant-Based Sauces

💡 Pro tip: Think about transformation. Instead of selling videos, sell the result: “Learn to make bakery-quality bread from your own kitchen.”

2. Build your lessons easily in Linktree‍

Creating a course doesn’t need to be complicated. With Linktree’s Kajabi integration, you can upload your videos, organize your lessons, and set your pricing, all through your Linktree dashboard.

Include:

• Step-by-step cooking videos
• Ingredient lists and prep guides
• Downloadable PDFs or cheat sheets
• Quizzes or notes for added engagement

💡 Pro tip: Record short, high-quality lessons using natural light and your phone. People care more about your authenticity and clear instruction than studio lighting.

3. Set your pricing and structure‍

You can offer your course as a one-time purchase, or bundle it with your other products like mini-cookbooks or collections.

Example setups:

• $25 Mini Course: Five Quick Dinners in 30 Minutes
• $75 Full Course: Baking Basics for Beginners
• $100 Bundle: Baking Course + Recipe eBook

💡 Pro tip: Start small. Your first course can be a 3–5 lesson series. It’s better to launch quickly, test interest, and build from there.

4. Promote your course through your content‍

Once your course is live, use your social platforms to show your audience what they’ll learn. Create videos that preview your lessons, show behind-the-scenes footage, or feature student success stories.

Promotion ideas:

• You’ve been asking me for years, and now my first cooking course is live! Learn my favorite flavor-building techniques.
• Want to finally master homemade pasta? My new course walks you through every step.
• These recipes changed how I cook every day. Now I’m teaching you how to make them too.

💡 Pro tip: Use Instagram Auto-Reply to share your course link automatically when followers comment with a keyword like “COURSE” or “LEARN.”

Teach what you know

With Linktree Courses powered by Kajabi, you can turn your knowledge into an engaging, sellable experience that scales your business beyond content creation.

Start teaching your first course today with Linktree Courses.
👉 Add a Course to your Linktree