Celebrities and Creators Use Linktree to Drive Voter Registration Ahead of U.S. Election

On September 17, National Voter Registration Day, a wide range of notable celebrities, musicians, athletes, and creators including Stephen Curry, Kerry Washington, Hunter and Tara Davis-Woodhall, Saweetie, Maggie Rogers, Bella Poarch, Hank Green, Hannah Chody, Christopher Briney, Ariana DeBose, and more are turning their Linktree profiles into voter registration hubs.

These influential figures are using their most valuable online real estate—their link-in-bio—to encourage their followers to check their voter registration status ahead of the November U.S. election. Where you might typically find a musician’s tour page or a lifestyle creator’s shop link, visitors will be redirected to a voter registration page powered by Linktree and Vote.org, making it easy for U.S. voters to verify or update their registration.

This initiative is part of Linktree’s partnership with Vote.org, America’s largest nonpartisan voter registration and get-out-the-vote platform.

‍

Creators are activating their audiences to register to vote

Top cultural voices are partnering with Linktree to:

• Add the voter registration link: Featuring vote.linktr.ee on their Linktree to help followers check their voter registration status.
• Redirect their link-in-bio: Using Linktree’s redirect tool to send visitors that click on their Linktree directly to the voter registration page for a set time period.
• Display a voter registration support banner: Adding Linktree’s U.S. voter registration banner that links to the voter registration hub.
• Amplify the campaign: In addition to some of the creators listed above, Connor Franta, Lexi Hidalgo, and ODESZA are featured in a multichannel marketing campaign that spans Instagram, TikTok, and a New York City Times Square billboard to promote voter registration. These creators and more are also partnering with Linktree to amplify the campaign from their own social channels.

How the Linktree community can support

• Community participation is encouraged and easy. Anyone on Linktree can add the voter registration link and banner to their profile, while paid subscribers can use the redirect tool to send their audience directly to the voter registration page.

Linktree’s Senior Vice President of Marketing, Partnerships, and Business Development Lara Cohen shared why the company is involved in this voter registration campaign: “With 50+ million of the most powerful voices on the internet, Linktree exists to empower creators to own their audiences, and drive their followers to the things they care about most. For so many in our community that’s about looking to use their platform to drive social impact and good. Our partnership with Vote.org allows creators, high-profile celebrities, and everyday people to rally their communities in making sure their voices are heard in this crucial U.S. election. We’re proud to simplify the voter registration process and bring it to the forefront of their digital spaces.”

According to Vote.org Chief Executive Officer Andrea Hailey: “In an age of increasing fragmentation and decreasing attention spans online, Linktree is at the forefront of cutting through the noise and has cracked the code on meeting people where they already are. By partnering with Linktree, voters who are naturally interested in any given creator’s content will be far more likely to encounter voter registration information through the Linktree voter registration hub linked in that creator’s bio. This is the exact sort of partnership that has led Vote.org to help register young voters at unprecedented rates this election cycle–and partnering with Linktree will only help us reach more and more young voters on National Voter Registration Day.”