Celebrating inclusion and community with Madonna and World of Women

On June 23, the eve of New York Pride weekend and the last day of NFT.NYC, Linktree partnered with Madonna and World of Women for their event, “Wow, Finally Enough Love,’ for the ultimate celebration of representation and inclusivity.

The event featured industry innovators like Madonna and World of Women, and we brought the experience to life for fans in person and online while celebrating and showcasing Web3, Pride and music communities.

Linktree extends the IRL event experience to the digital world for fans

We created a Wow, Finally Enough Love Linktree for attendees on site and fans online to access everything related to the celebration. At the Terminal 5 venue in Hell’s Kitchen, fans could find and open the Linktree by scanning a Madonna-themed QR code on-site, and World of Women, Madonna and event performers shared the event Linktree with their communities leading up to the event.

The special Linktree created for the event combined some of our latest tools, like our NFT features, and fans could:

• Buy or stream Madonna’s “Finally Enough Love: 50 Number Ones” album
• Follow Madonna on Instagram
• View World of Women Galaxy collection on OpenSea through our NFT gallery
• View the event cocktail menu
• Head to World of Women’s Linktree
• Explore performers from the event like Drag superstars Bob the Drag Queen, Violet Chachki, Gottmik, Aquaria, Detox, Shea Coulee, Symone, Gigi Goode and more
• Learn more about the Sandbox Pride initiative

Additionally, World of Women NFT holders could unlock access to exclusive World of Women x Madonna and World of Women Galaxy merch on the Linktree via our NFT gated lock feature.

Madonna shares Wow, Finally Enough Love with her community on Linktree

Madonna is an avid Linktree user who uses hers to centralize all of her endeavors, including her latest album releases, access to her merch store, and her support of important causes like Stand Up for Ukraine and Raising Malawi.

Fans can also now stream Madonna’s 16-track Finally Enough Love album with Music Links and see her World of Women NFT profile picture on her Linktree.

Interested in using Linktree for your next event? Sign up to get our free NFT and Web3 features here.