Get more views: The best times to post on Tiktok

Have you ever rearranged your schedule to meet friends at your favorite restaurant just to get there and find the place isn’t even open? Putting in all that effort to have a good time just to show up at a closed dining room is kind of like investing a lot of work into producing a TikTok video only to post it when no one is watching.

Just like you need to check a restaurant’s hours before you go out, you should research the best time to post on TikTok before releasing your hottest new video. So what are the ideal times? There’s no one right answer. But we’ll give you some data and show you how to figure out when your target audience is watching so you can grab their attention.

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The best time to post on TikTok in 2022

As we’ll explain in more detail below, deciding when to post on social media is all about when your followers are watching. Each app’s algorithm works differently, but you create content for a specific audience, so you should ensure those people are online when you release new videos.

TikTok is all about niche content, so you may have better luck tailoring your posting times to your specific audience. With that caveat in mind, Influencer Marketing Hub analyzed 100,000 TikTok posts for optimal engagement rates and determined that these are the best days and times to post (all Eastern Time Zone):

Monday: 6 a.m., 10 a.m., 10 p.m.

Tuesday: 2 a.m., 4 a.m., 9 a.m.

Wednesday: 7 a.m., 8 a.m., 11 p.m.

Thursday: 9 a.m., 12 a.m., 7 p.m.

Friday: 5 a.m., 1 p.m., 3 p.m.

Saturday: 11 a.m., 7 p.m., 8 p.m.

Sunday: 7 a.m., 8 a.m., 4 p.m.

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Do some research of your own

You probably know when your TikTok audience is awake, which is a good starting point when deciding your peak times to post. But if you’re unsure where your viewers are concentrated, TikTok analytics can help – just look at Top Territories to check audience locations. You can view this data by clicking on the three dots in the bottom right-hand corner of a post and tapping Creator Tools, then Analytics. Only TikTok Pro accounts can access these analytics, so go ahead and create a Pro account if you haven’t already.

If you create TikTok content that’s popular halfway around the world, avoid posting new videos when your audience is asleep. Posting for other time zones may mean getting on TikTok in the middle of the night, but hey, whatever it takes to go viral, right?

You’ll also want to check out your Follower Activity analytics. This allows you to see when your TikTok followers are most active on the app, and you can launch new content during these times.

How to optimize your TikTok account

Mastering a social media algorithm is tough. You can do all the research you want on the best times to post, but you’ll still have to tweak your strategy from time to time. And scheduling isn’t the only thing that determines your content’s success. Part of the reason algorithms are so hard to crack is that they consider many factors. If you lean too hard on any given one, you may miss out on an opportunity to increase your engagement in another way.

Here are a few more tips for strengthening your presence on TikTok:

• Post consistently: Don’t leave your viewers hanging. Stick to a consistent posting schedule without going over the top. New content appears on your followers’ For You page, and if you post too much, fans may not have the time to enjoy all your latest videos. Remember that engagement is an important factor when the algorithm decides which videos to put in front of viewers, so give them a chance to engage.
• Join in on trends: Stay on top of new TikTok trends and offer your take. This may mean stepping out of your comfort zone, like jumping on a dance challenge trend, even though showing off your moves isn’t usually your vibe. Getting on board with trends could land your video on a stranger’s For You page, and you may get a new follower out of it.
• Do you: Even if you break form from time to time, try to stick to the niche content that makes you you. Your unique personality is what attracts followers, and you can make sure they stick around by checking your content performance analytics to see what resonates. Once you find what’s working, keep doing it. And always remember to spend a little extra time to make sure you’re delivering quality content.
• Use calls-to-action: Remind your followers to like, comment or duet your content so that the algorithm gives it a boost. Drop in a little plea for support at the middle or end of a video, and let your fans know how much their support means to you. Repeat the message in the video description.
• Keep it brief: You don’t need analytics to tell you how short internet attention spans are. Just think of your own. All of us scroll and swipe and flick, spending just a few seconds with content that grabs our attention. The TikTok algorithm likely considers video completion a metric for success, so keep your clips short to encourage viewers to stick around until the end.
• Use hashtags: Help TikTok users find your content organically by using hashtags in your captions and bio. When TikTokers search for the terms in your hashtags, your profile may appear in the search results. Before you know it, you’ll be #trending.
• Put links in your bios: One way to boost your social media presence is through cross-promotion. You can grow your Instagram followers by dropping a link to your IG profile in your TikTok bio and vice versa. If you want to include multiple links in your bios, get a Linktree so followers can enjoy all the content you make, no matter where you host it.
• Use related keywords: Lots of people use TikTok instead of Google to search for outfit ideas or new lunch spots. Now that TikTok lets you write longer captions, try including keywords related to your content so people can actually find it. For example, if you’re posting an eyeliner tutorial, your target audience might search for “eyeliner hacks” or “winged eyeliner.” Including those keywords will help them find you.