In February 2016, Linktree launched! Our aim was, and still is, to create tools that help online sharing and drive influence.
And in August 2016, Instagram introduced Stories, having a huge impact on the relationship that micro influencers are able to build with their audiences.
A report from social media marketing company HelloSociety, declares that brands which partner with micro-influencers – with 30,000 followers or less — see better results in their campaigns than those featuring top-tier celeb influencers with hundreds of thousands, or millions of fans!
Micro-influencers’ smaller audiences are more engaged, and the survey reported these campaigns to be 7x more cost-effective for brands and that micro-influencers drive 22 times as many conversations each week than the average consumer.
Amazon tapped into that moment, launching its Influencer Program with a small number of handpicked influencers. These influencers get to curate lists of products which they push out to their followers, earning a percentage of the sales they generate. Power to the people!
In 2017 social media got political, with #metoo kicking off a global campaign that spread rapidly on social media .